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SAVVY B2B MARKETING JULY 1, 2009 Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension An eBook should include sophisticated graphics and multimedia links, and be structured for easy digestion, such as by liberally using bullets, callouts, and share buttons. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. The agency helped us structure the eBook and embed rich multimedia, with links to video interviews. Web 2.0 My boss, C. MORE >>	SAVVY B2B MARKETING JULY 1, 2009 Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension An eBook should include sophisticated graphics and multimedia links, and be structured for easy digestion, such as by liberally using bullets, callouts, and share buttons. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. The agency helped us structure the eBook and embed rich multimedia, with links to video interviews. Web 2.0 My boss, C. MORE >>	RECENT POSTS AUGUST 27, 2009 \| CONNECT THE DOCS ClickInsights: How can B2B marketers use content effectively for demand generation? JULY 1, 2009 \| SAVVY B2B MARKETING Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension JULY 1, 2009 \| SAVVY B2B MARKETING Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension JANUARY 28, 2009 \| WEBMARKETCENTRAL What's Next for B2B Social Media? FYIndOut Now
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CONNECT THE DOCS AUGUST 27, 2009 ClickInsights: How can B2B marketers use content effectively for demand generation? ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books. MORE >>	WEBMARKETCENTRAL JANUARY 28, 2009 What's Next for B2B Social Media? FYIndOut Now Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. How can b2b firms approach social media more strategically? Vendors have products and services designed to solve those problems. MORE >>
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