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Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

An eBook should include sophisticated graphics and multimedia links, and be structured for easy digestion, such as by liberally using bullets, callouts, and share buttons. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. The agency helped us structure the eBook and embed rich multimedia, with links to video interviews. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

An eBook should include sophisticated graphics and multimedia links, and be structured for easy digestion, such as by liberally using bullets, callouts, and share buttons. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. The agency helped us structure the eBook and embed rich multimedia, with links to video interviews. Web 2.0 My boss, C.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. How can b2b firms approach social media more strategically? Vendors have products and services designed to solve those problems.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books.