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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Source: Gartner. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies. Add to Your Blog. Repurpose for Video Marketing.

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Content Automation: How is it changing content marketing

Scoop.it

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. According to a report by Gartner , more than 25% of enterprises will be using Natural Language Programming technologies by the end of 2022. This procedure must be streamlined.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Followers want to see more than promos and links: they want personal, human-centric content. For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram. Learn more: [link] pic.twitter.com/TSolp5Lvnr. And “personal” is the keyword here. triplewhale.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them. These sellers will contact you from generic Gmail and Outlook email addresses and have no signature lines, no company info, and no domain. In this case, IT professionals with security titles or skills.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

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Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Gartner points out that today’s consumers are so flooded with information that they can be too overwhelmed to make a purchase decision. Docusign solves the issue of documents and contracts needing physical signatures when communicating remotely. It also helps you to get links and mentions in social media and traditional media.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. How can b2b firms approach social media more strategically?