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Content Automation: How is it changing content marketing

Scoop.it

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Instead, it analyzes a large amount of data during the training and generates output based on the input information. This procedure must be streamlined.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. You can avoid this by using well-targeted, verified contact information that’s up-to-date. In this case, IT professionals with security titles or skills.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) Blogging Stats The internet hosts over 600 million active blogs. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

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Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Gartner points out that today’s consumers are so flooded with information that they can be too overwhelmed to make a purchase decision. Docusign solves the issue of documents and contracts needing physical signatures when communicating remotely. It also helps you to get links and mentions in social media and traditional media.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. How can b2b firms approach social media more strategically?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. Fewer inbound links. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. Could you find important product information? They are rhinos that will stomp all over your content efforts.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.