Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. Also, be sure to interview your sales team and your potential buyers.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

APRIL 18, 2018

Much of my and my colleagues’ writing on this blog site is about these technical challenges. The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Risks of personalization. For example, I am a guitar enthusiast.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

seo.co

JANUARY 6, 2022

An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! ) END RANT ).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This statement is false.

SEO 120

SEO CTR Domain Keywords 120

seo.co

JUNE 4, 2021

Although they do contribute some benefits, link wheels are limited in their ability to improve your search engine rankings. Are link wheels just reinvented blog networks? At first glance, you might think a link wheel sounds just like a blog network. Not all blog networks are black hat.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

SalesIntel

JANUARY 19, 2022

There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. SalesIntel’s additional data enrichment services add onto your SalesIntel subscription to take your pre-existing data and comb through it, searching for errors and omissions.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Golden Spiral

APRIL 20, 2021

Elizabeth Newton , a Stanford University graduate student in psychology, set out to illustrate the curse of knowledge back in 1990 using a simple game. That same exasperation is what makes the games Charades or Pictionary so animated and fun. The Curse is funny in the context of a game. He serves as the James B.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

Stevens & Tate

AUGUST 10, 2020

As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Search ads are a wordsmith’s dream. Image courtesy of Kajabi.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Lake One

MAY 14, 2019

B2B SEO is important if you want your site to be found through organic search. While we let the big dogs in the marketing space duke it out over whose theory is the best, our experience and success have led to these B2B SEO do’s and don’ts. Google is onto that game these days. We can all agree on that. And they don’t like it.

SEO 40

SEO B2B Marketing Management Lead Scoring 40

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

JULY 27, 2015

Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Buyer personas, in theory, are highly useful strategy documents. This post originally appeared on the Cintell Blog. Photo Source. �.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. We had a blogging editorial calendar in an online tool. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Hubspot

MAY 25, 2016

Blog posts? Spend some time searching online and you'll likely start seeing names come up over and over again, who you can then study up on. You can also literally search for experts online using "expert search engines" like ExpertiseFinder.com. But learning things in theory is only a part of building a new skill.

Barriers 52

Barriers Bundling Practices Studies 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2016

People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. What do you think about the fan theory that Rick is immune to the zombie virus or is a zombie already or that he’s immortal? No one has time for that. Now we’re getting somewhere!

Thought Leadership 48

Thought Leadership Profiling Marketo Email Marketing 48

Cintell

FEBRUARY 25, 2015

Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Buyer personas, in theory, are highly useful strategy documents. In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA).

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

This is my personal blog - stuff not directly connected to my businesses goes here - some of its a little spicy, so watch out for heartburn. Tony Karrers eLearning Technology blog has been tremendously useful in helping me cover a wide range of topics very quickly. He also is webmaster for the Learning Circuits blog. Movember.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. We had a blogging editorial calendar in an online tool. We managed a different blogging editorial calendar in an Excel sheet for last-minute changes anyone on the team could see. And I can prove I’m not just blowing smoke here.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Buzz Marketing for Technology

JUNE 27, 2008

Search: HP Communities. Blogs - Tab - Selected. Weekly Knowledge Management blog by Stan Garfield. Weekly Knowledge Management Blog by Stan Garfield. KM Question, Blog, Link, and Book of the Week. [ or search for, receive, or come across potentially useful information â?? KM Blog of the Week.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Convert

SEPTEMBER 16, 2022

They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. Everything from the tiny magnifying glasses for search to breadcrumbs and upsells. You can learn to think like Andra or check out some blog posts Andra’s written for Convert. Devansh Sharma.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches.

Google 28

Google Adwords Privacy Keywords 28

Content Standard

MARCH 22, 2018

A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. In theory, the chief storyteller is responsible for “creating harmony between internal messaging, external sales, and marketing, and the work that teams actually create,” says Jordan Bower. But what is a chief storyteller exactly?

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Hubspot

DECEMBER 9, 2014

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.

Facebook 28

Facebook Social Media Keywords Display 28

Onalytica B2B

SEPTEMBER 16, 2015

The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Magisto

DECEMBER 18, 2019

If you have a blog, or run a blog for your company, chances are at one time or another you have run out of ideas. Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell your story blog post ideas [1-8].

Work Management 52

Work Management Marketing Management Content Blogger 52

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. User Social Proof.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. This tool will show you the trend in searches for that keyword or phrase. When you’re not actively promoting your content, your main source of traffic will likely be organic search. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28