KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Full Funnel 1.5 Top Sales Blogs 4.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Blog Learn More Created streams based on how people entered the database. They’ll have plenty of ideas!

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later). Your content—blogs, videos, etc.—will

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

MARCH 10, 2022

Affiliate sales support independent publishing. To move prospects through the sales funnel, client success stories and user-generated content can go a long way. Start a Blog (If You Haven’t Already). 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Source: nngroup.com.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Contently

DECEMBER 13, 2022

Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. Creating Content for Engagement vs. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . It also assists with top-of-the-funnel engagement as well.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Valasys

APRIL 29, 2021

Basic answer: with their powerful content or blog entries in less complex terms. Bloggers utilize an array of strategies including adding calls to take action (CTAs) in their blog entries, offering content redesigns and different gifts, introducing lead magnets, utilizing intuitive content, facilitating giveaways, etc.

Lead Generation 52

Lead Generation Generation Leads Lead 52

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

MARCH 8, 2022

Publish original studies. Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. Content upgrades are lead magnets you create for specific blog posts. These are individual lead magnets you create for each blog post.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Insider Group

JANUARY 17, 2023

Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Internal links can be found on the homepage of websites, or within published content, such as blog posts. Blog posts with high authority are a great example of deep internal linking.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? billion in 2018 to $15.2

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Top Rank Marketing

MARCH 25, 2024

Address the full funnel with your SEO content. Upper-funnel keywords tend to have higher volumes and broader reach, meaning more opportunities to get your brand and message in front of key audiences. This, in turn, will set up lower-funnel content to be more effective. #2. appeared first on B2B Marketing Blog - TopRank®.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Contently

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. Decide on the right blend of content for your brand.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173