Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. This would be the top level of the funnel, since nothing is required in exchange.

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Visitor Queue

SEPTEMBER 28, 2021

I’m sure you are familiar with the term “sales funnel”. I have seen so many companies just guessing at how to guide their customers down their funnel. The post What is a Sales Funnel? appeared first on Visitor Queue Blog | Identify Website Traffic. This may work for a while, but at some point, it will fall short.

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ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

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Drew Neisser

OCTOBER 27, 2023

But the top of the funnel is a good place to start. In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace.

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Full Circle Insights

JANUARY 5, 2024

Understanding the Journey to Conversion with Full Funnel Attribution Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey. The Customer Journey Understanding the customer journey is essential to grasp the full funnel concept.

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FunnelEnvy

JUNE 13, 2022

The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. However, based on experience, there are common mistakes to avoid if you want your funnels to run as smoothly as possible. Treating All Prospects in Your Funnel the Same.

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Lead Forensics

DECEMBER 18, 2023

Sales pipeline and sales funnel, for example, are believed by many to be one and the same, but this belief is far from the truth. Discover the true difference between sales pipeline and sales funnel, learning what they can do for your departmental success. What is a sales funnel? Why focus on your sales funnel?

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The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

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Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales. Guest post by Katrina Manning.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

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Zoominfo

APRIL 17, 2019

We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The Sales Funnel. Why is the sales funnel outdated?

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Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

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ActiveDEMAND

JULY 18, 2022

The New Funnel Builder. ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Funnel View. Because it’s still ActiveDEMAND’s workflow builder, switching between the “what if” Funnel View to “do it for real” Workflow View is easy. Ready to start creating funnels?

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Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

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MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. This funnel mapping process is one of the key foundational elements of your growth strategy.

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Full Circle Insights

OCTOBER 31, 2023

Our October webinar ( the latest installment of our monthly webinar series ), covered how to optimize the go-to-market funnel based on your Salesforce customer journey analytics. Are we trying to influence the top of the funnel, the middle of the funnel, or the bottom of the funnel? Start with the basics.

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Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That’s where your streamlined, four-stage sales funnel comes in.

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Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

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Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

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Liveintent

OCTOBER 5, 2021

billion active internet users worldwide — and more sophisticated data for identifying web users than ever before — there is no excuse not to have a full marketing funnel in 2021. Of course, it’s important to consider those who are somewhere outside or parallel to the traditional funnel, like those lapsed or disengaged customers.

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Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

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Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

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FunnelEnvy

MAY 1, 2023

From blog posts to social media updates to email newsletters, companies in all sectors spend lots of time and money on creating content. Final Thoughts on Audience Data for Your Funnel The specific methods you use to collect data and learn about your audience will vary depending on the kind of product or service you offer.

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Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. Focus on Informative Content.

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Unbounce

SEPTEMBER 9, 2021

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. Good headlines aren’t just for articles and blog posts.

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PureB2B

MAY 5, 2021

The middle of the marketing funnel is the most challenging part to convert leads through. Well, as we stated in a previous blog ; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. Overview of the Lead Generation Marketing Funnel. Top of the Funnel.

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Full Circle Insights

JANUARY 5, 2024

Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey.

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Webbiquity

MARCH 8, 2018

Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. By targeting macro-influencers, you are marketing directly to their large followings, providing you with a large number of leads to potentially convert further down the line, or, further down the funnel. With micro-influencers, this funnel is flipped.

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FunnelEnvy

SEPTEMBER 5, 2022

A better approach is to first understand the goals and objectives behind each piece of content pertaining to different stages of your sales funnel. From there, you can create content in a way that aligns smoothly with your funnel and provides tangible value for your audience. Revisit Personas and Funnel Steps.

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Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? What Is a Demand Generation Funnel?

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PureB2B

MAY 5, 2021

The middle of the marketing funnel is the most challenging part to convert leads through. Well, as we stated in a previous blog ; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. Overview of the Lead Generation Marketing Funnel. Top of the Funnel.

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Choozle

MARCH 29, 2022

Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action. Read part one of the full-funnel marketing series here. The 411 of the Consideration Stage.

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Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Discover more about the inbound marketing and the funnel experience below. The Basics: What is the Inbound Marketing Funnel? The Importance of the Inbound Marketing Funnel At Every Stage. You’re hooked.

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Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

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B2B Digital Marketer

OCTOBER 27, 2022

Learn how you can plug scorecards into your marketing funnel. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. In this episode, Daniel Priestly shares with us quiz funnel marketing and 5 reasons why quiz funnel marketing sucks.

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ActiveDEMAND

JULY 18, 2022

The New Marketing Funnel Builder. ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Marketing Funnel View. Because it’s still ActiveDEMAND’s workflow builder, switching between the “what if” Marketing Funnel to “do it for real” Workflow View is easy. Landing pages.

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FunnelEnvy

DECEMBER 26, 2022

Generally, incorporating these concepts into your funnels can help even if you aren’t specifically targeting a millennial prospect. More people involved in buying creates a greater demand for personalized content throughout your funnel. . Finally, remember to include a personal touch in each funnel stage. Self-service.

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