Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SmarkLabs

NOVEMBER 18, 2019

It’s not a new development that a functional, engaging website is crucial for any business. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. So if you haven’t taken your B2B website strategy seriously yet, make that your New Year’s resolution. . Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Forrester Retail. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Hubspot

MAY 31, 2018

Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Did you visit X website in the last Y number of days? Especially brands that rely on blogging to drive awareness, leads, and sales. How to Prepare Your Blog for AI-Powered Search.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Keep reading! jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Conversica

DECEMBER 29, 2021

According to Forrester , 80% of consumers will see the world as all digital, with no divide. For example, Marketing and Sales teams ought to consider Conversational AI solutions to automate personalized outreach over email, SMS, and website chat. Are you ready to face the new year? Conversica can help you reach your goals.

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 For example, last year one of my most successful articles was a study on the impact of increased blogging frequency on your company website. Buying Decisions Are Based on the Heart. times more likely to influence their decision than anything else.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Website Interaction Tracking: Monitor how visitors interact with your website.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Injecting some humor into your blogs and even occasionally saying words like “suck”. The findings?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

The Marketing Blender

OCTOBER 14, 2022

A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . Which social media platforms drive the most sales?

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website. Chatbots provide a valuable entry point for potential customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. And I see product-based content on their blog. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. You can add on-demand webinars to your website, repurpose them as blog posts , add them to nurture campaigns, sales enablement emails, and more.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. no false accounts). Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. appeared first on LiveIntent Blog. But, don’t fret! Evolving how we collect and use data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Top Rank Marketing

MARCH 18, 2024

The screenshot below, from Google’s overview of SGE, provides an example of what one of these AI-powered snapshots looks like: Reactions to Google SGE Google SGE has received significant attention and criticism, primarily focused on how the tool will disincentivize users from actually clicking through to the websites surfaced in the search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

EMagine B2B Blog

SEPTEMBER 26, 2017

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Your website is your chance to make an impactful impression on people who visit it, so it’s critical to do it the right way. Attractive, responsive web design. Compelling brand message.

Impressions 40

Impressions Marketing Websites Service Forrester 40

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), To get customers to share content, besides including buttons/icons on websites, blogs or emails, you must understand your audience and what they value. Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Martech

SEPTEMBER 29, 2023

Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

SpotMe Blog

JULY 28, 2023

These platforms provide event professionals the capabilities to handle event registration, website creation, email marketing, scheduling, check-in, badging, in-person event engagement, and event follow-up, to name a few. Customization Can you customize the look and feel of the in-person event platform website and registration pages?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Chris Koch

JANUARY 28, 2011

Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. Greater Optimization Opportunities How much of your latest blog post did readers consume?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Hubspot

JULY 20, 2011

Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! 11 Must-Read Marketing News Blogs/Sites. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Content is typically distributed across your website, social media, email, and internal teams.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130