6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Madison Logic

SEPTEMBER 24, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Madison Logic. Through in-depth customer interviews, the Forrester.

Studies 40

Studies ROI Account Based Marketing Forrester 40

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Top Rank Marketing

NOVEMBER 3, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®. What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Contently

JULY 2, 2018

According to a Stanford Persuasive Technology Lab study, 46.1 According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. .” Marriott executes a strategy that I wrote about a couple of weeks ago on this blog.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Our very own Center for Buyer Insights ongoing Buyer Outlook Insights Study , a qualitative versus quantitative surveying approach, shows similar findings.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. Download the 2023 B2B Influencer Marketing Report The post Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

The Marketing Blender

OCTOBER 14, 2022

A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. . Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . Which social media platforms drive the most sales?

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Keep reading! jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. According to a study by McKinsey , AI can improve sales forecasting accuracy by 10-15%, allowing you to plan more effectively and avoid costly surprises.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Conversica

DECEMBER 29, 2021

According to Forrester , 80% of consumers will see the world as all digital, with no divide. Piggybacking on the last prediction, studies show that 73% of Millennial workers are now involved in B2B purchases. Long-term growth starts and ends with quality customer experiences. Are you ready to face the new year?

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Injecting some humor into your blogs and even occasionally saying words like “suck”. Below are a few of their blogs. Some Examples to Inspire.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Research by Forrester shows that organizations using intent data for lead scoring achieve a 79% higher win rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. But the other ways have limitations.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Top Rank Marketing

OCTOBER 20, 2023

They embrace a hub-and-spoke model, with original studies at the center, branching out into thought leadership articles, social media, region-specific content, PR pitches, and more. The post Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content appeared first on B2B Marketing Blog - TopRank®.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Vision Edge Marketing

JUNE 6, 2023

The Temkin Group study, “The ROI of Customer Experience,” found that customers who have a positive experience are more likely to repurchase from a company (86%), recommend it to others (77%), and forgive it for mistakes (74%).

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Let’s delve into the complexities of converting B2B leads into MQLs.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

ANNUITAS

NOVEMBER 13, 2014

The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles.

Planning 100

Planning Demand Generation Forrester Case Studies 100

Contently

JULY 2, 2018

According to a Stanford Persuasive Technology Lab study, 46.1 According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. .” Marriott executes a strategy that I wrote about a couple of weeks ago on this blog.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Sana Commerce

JANUARY 5, 2023

In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. The top 5 manufacturing trends to watch in 2023: 1. Constant evolution in the manufacturing industry.

Trends 98

Trends Digital Transformation Forrester Order 98

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

SugarCRM

MARCH 20, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. one_half_last].

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Studies 50

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Contently

MAY 31, 2017

Did Mary really submit the latest draft of her blog post to Fred yesterday? According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Project management software can be a huge help here.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ANNUITAS

MARCH 24, 2015

According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.”

Forrester 100

Forrester CMO Marketing Report ROI 100