Vidyard

MARCH 14, 2017

Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content. Or at least, they were….

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Lake B2B

NOVEMBER 23, 2022

PwC research) 74% of business buyers research online before making an offline purchase. Forrester) According to a Salesforce survey, 83% of […]. The post How Personalization Transformed B2B Sales appeared first on Blog.

B2B Sales 105

B2B Sales Personalization B2B Forrester 105

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Visitor Queue

MAY 19, 2023

According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead. Knowing […] The post How to Implement a Successful Lead Nurturing Strategy appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Nurturing 87

Lead Nurturing Cost per Lead Leads Lead 87

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Conducting buyer research to gain insight into new goals and situational challenges buyers are experiencing. There is certainly an acceleration about to happen.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Looking for other key trends and insights from the Seismic team?

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

BenchmarkONE

MARCH 22, 2019

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). Forrester forecasts one million U.S. Keep reading! AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Kapost

JUNE 9, 2017

Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms, Q2 2017 report released April 18, 2017, commenting “Kapost ranked as the most thought-through current.

Research 66

Research Forrester Content Marketing Content 66

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 Instead, you need to shift to a research strategy that provides context and depth to your data. Research firms, organizations and fellow marketers are continuously engaged in studying buyers. I didn’t invest in my own research.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Conducing research in your industry and publishing it to support your entire field.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. Critical to buyer persona research is the use of qualitative research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Only B2B

APRIL 3, 2024

This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing.

Forrester 48

Forrester Paper Research CMO 48

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. The post Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.

Forrester 48

Forrester Sales Qualified Leads Lead Ranking Marketing Qualified Leads 48

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

JULY 28, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. source=blog”]. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Conversica

SEPTEMBER 30, 2021

Check out our webinar with Forrester Research, Tech Talk: Leveraging Virtual Assistants and Conversational AI to Enable Buyers and Sellers. The post Blog: What Conversational Intelligence Means for Customers and Businesses first appeared on Accelerating Revenue with Intelligent Virtual Assistants.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Hubspot

MAY 31, 2018

Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Especially brands that rely on blogging to drive awareness, leads, and sales. How to Prepare Your Blog for AI-Powered Search. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Marketing-Gimbal

FEBRUARY 7, 2010

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.

Forrester 40

Forrester Consulting Social Networks PR 40

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Buyers prefer to do research themselves rather than rely on vendors’ sales reps. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Top Rank Marketing

OCTOBER 20, 2023

Think of it as a niche business publication, populated with original research, trend analyses, and special reports. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow. It’s not about reactive news but proactive insights.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229