Contently

MAY 31, 2017

Did Mary really submit the latest draft of her blog post to Fred yesterday? According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Project management software can be a huge help here.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. That would be two strategies, not one. Thanks for sharing.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Madison Logic

MARCH 31, 2021

PR Contact: Tanya Merisier. Account Associate, Kite Hill PR. Best-in-class ABM programs focus on a robust and adaptable measurement approach to help them articulate performance toward established goals.” ” [1]. For more information, please visit [link]. tanya@kitehillpr.com.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Content4Demand

SEPTEMBER 24, 2021

Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Give your PR team knowledge to help win the big pitch.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob. Followers: 3,699. Charles Betz.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I quickly found that I’m not the only one who has had some apprehension with writing or blogging. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Biznology

MARCH 11, 2014

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Don’t’ Freak Out. Slow and Steady Wins the Race. Now, it’s your turn!

Social Media 80

Social Media Media Forrester Training 80

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? According to the the latest report by analyst firm Forrester, many people are looking at the face-value dollars and cents of social media marketing and, put simply, they’re doing it wrong.

Forrester 40

Forrester Social Media Social Marketing Media 40

ViewPoint

MARCH 6, 2012

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. David Meerman Scott, author of The New Rules of Marketing & PR. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Brian Halligan, CEO and Founder of HubSpot.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ClickDimensions

OCTOBER 31, 2019

Forrester provides us with this frightening fact that should remind all marketers of an audience that sometimes gets overlooked in our marketing plans – current customers. 94% of all PR crises either start or spread on Twitter. It costs five times more to acquire new customers than it does to keep current ones. Happy Marketing!

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Media Paid Content Work Management 155

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. This occurs through a blog, newsletter, PR releases, and social media sharing.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Content Standard

DECEMBER 4, 2017

Take ADP’s Thrive , a blog for small-business owners. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. And, just like a new product, marquee thought leadership content needs a go-to-market strategy, including PR and distribution.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Webbiquity Twitter TomPick. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Treat this blog as the syllabus for your next marketing course. In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump. Read one, read five, read all 30! MKTG4901: Content Marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. 17 Services.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Tony Zambito

JANUARY 5, 2010

.   The Buyer Persona blog written by Adele Revella of Pragmatic Marketing has also made the term much more visible and Adele has written very thought provoking postings on why buyer personas are important to product managers as well as sales and marketing professionals.   It resides with one man and one man only – Alan Cooper.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

Vidyard

MARCH 7, 2017

As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing.

CMO 50

CMO Linkedin Enterprise Management Press 50

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100