Remove long-tail
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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Especially brands that rely on blogging to drive awareness, leads, and sales. How to Prepare Your Blog for AI-Powered Search. Make sure your content is built the right way.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews. Top SEO Tools for 2012 by Mark The Marketer.

Keywords 100
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What is the future of content marketing?

Velocity Partners

The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. The art and science of content distribution have been siloed for far too long. We’re adapting. And it’s good. Survival of the Fittest.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are buyers reading your blog? This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Why are they downloading your eBooks?

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are buyers reading your blog? This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Why are they downloading your eBooks?