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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

Top Rank Marketing

They embrace a hub-and-spoke model, with original studies at the center, branching out into thought leadership articles, social media, region-specific content, PR pitches, and more. Their LinkedIn newsletter further demonstrates the power of delivering value to readers.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

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The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. Take ADP’s Thrive , a blog for small-business owners. For more stories like this, subscribe to the Content Standard newsletter.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges. The average U.S.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Several blog posts have foolishly been written about social media “killing&# email. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

LinkedIn) An ABM strategy can boost marketing revenue by 208%. WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8%