Sales Engine
MARCH 31, 2016
You have to build what Forrester calls a contextual marketing engine. Getting the right content in front of prospects at the right time will always work, whether it’s in an email, in a blog, or in person. Through this process, marketers can reestablish trust—by recognizing context and creating relevant, engaging content.
Sales Engine
AUGUST 23, 2016
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. For sales, knocking on doors isn’t really an option.
Sales Engine
OCTOBER 8, 2015
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. For sales, knocking on doors isn’t really an option.
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