KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). B2B Search Engine Marketing Blog Tutorials' ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 3, 2014

According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. Content Marketing Demand Generation Search Engine Marketing Blog Social Media Strategies'

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

SEPTEMBER 14, 2013

As I wrote in a recent blog post , the new business-to-individual (B2i) sales model puts a greater emphasis on understanding customer needs and building customer relationships that grow over time. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. B2B Search Engine Marketing Blog'

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

OCTOBER 12, 2017

In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. No, SEO is Not Dead. It’s a discussion that inevitably comes up every few months but based on what I heard at the show and what I see every day, SEO is not dead.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

KoMarketing Associates

MAY 21, 2013

Try out a couple when promoting blog posts. At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook. Google+ Search Engine Marketing Blog Search Engine Optimization'

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 22, 2012

Write a Blog Post. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. It’s easy to put out a piece of content but what happens after? Tim used a webinar as the example. After you have the webinar, there is more you can do.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

JANUARY 28, 2020

Once you better understand your audience, you can then begin creating blog posts, infographics, webinars, videos, whitepapers, and much more, which break down the benefits of your products and services in greater (targeted) detail. Target Specific Segments of the Audience. to determine what works best with your audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . Not sure what type of content to publish on your B2B social channels? The type of content can impact your reach and engagement. Worst of all, most brands are getting it wrong.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JUNE 6, 2017

Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way.

B2B Marketing 173

B2B Marketing Godaddy Branding Brand Identity 173

KoMarketing Associates

MARCH 2, 2017

Tony Zambito’s blog post and buyer experience mapping may be more than six years old but it still holds relevance for B2B marketers looking to uncover their own buyers’ journey. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex. ” The B2B Buyer’s Journey.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

MARCH 8, 2018

– Allison Snow, Senior Research Analyst, Forrester. “If B2B marketing measurement represents what a driver sees in a car’s rearview mirror, then MPM serves as the headlights and the steering wheel of the car itself that improve both visibility and control for the driver.”. Mistake #2: Ignoring the CFO and CMO Relationship.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

KoMarketing Associates

MARCH 15, 2013

I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set up authorship on your blog. There are sessions for everyone and the information is invaluable. Your site has to be visible”.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Search Engine Marketing Blog Search Engine Optimization' Don’t get lazy in this endeavor.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

JANUARY 18, 2018

B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. Customer Experience. 68% of B2B buyers say it’s ‘very important’ to deliver a high-quality customer experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1. Listening. “87 Before you can even begin a successful content marketing strategy, you must first be a listener. Versatility.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120