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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Thanks Lori!

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Evolving the CMO Dashboard with Forrester

Drew Neisser

What You’ll Learn What KPIs matter most during a downturn How to measure efficiency What’s on an evolved B2B CMO dashboard The post Evolving the CMO Dashboard with Forrester appeared first on The Drew Blog.

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Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

Drew Neisser

What You’ll Learn Top B2B marketing lessons from Forrester analysts How to lead with customer centricity The 4 dimensions of customer value The post Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways appeared first on The Drew Blog. Tune in to soak it all in.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. A Humble Call-to-Action.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. She is the Chief Sales Officer for Forrester. And the beginning of this month was the Forrester B2B summit, which is a new version of what was always known as the SiriusDecisions summit.

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Forrester Webinar: Is One-and-Done Planning Dead?

BrandMaker Blog

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”