Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Web traffic. Did you get that? How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts. There are several ways to bring old content back to life to increase traffic.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Digilant

JULY 10, 2022

At the train station, they interact with a standalone digital billboard that features real-time messaging related to the upcoming weather forecast. Will DOOH fill customer journey awareness, traffic, or conversion gaps? Feel free to tie the impact of your DOOH exposure to anything from brand lift to foot traffic.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Koroberi

APRIL 9, 2024

Arkieva, a leading supply chain planning and consultation provider, saw their organic search traffic decline over the years and without intervention, they predicted site visits would continue to decrease about 30% year-over-year. During this same timeframe, the Arkieva site saw an 8% increase in audience engagement rate.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Aim to deliver to the right quality and then forecast the quantity. Marketers that use blogs to generate traffic are 13 times more likely to generate positive ROIs. Is your company blog in good shape?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

DECEMBER 20, 2023

I have personally seen success pinning blog posts with particularly great creative to Pinterest. Try it out yourself and then check the referral traffic in your particular analytics tool. It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

The Marketing Blender

NOVEMBER 4, 2022

Or does it include building an email list, increasing web traffic, or filling up an event? Your job would be to determine what your ideal CAC is, and then reverse engineer advertising forecasts. . Pro Tip: Most advertising platforms can provide you with forecasting. Our Services. . See Our Work. . Who We Are. . Resources. .

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 112

Business Analysis Work Management Forecasting 112

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Remember blogging—an oldie but a goodie! Don’t overlook video in your strategy.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Heinz Marketing

MAY 8, 2020

But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals. Your ads must be appropriately tagged to track them separately from other website traffic.

Marketing Qualified Leads 93

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 93

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Also worth taking with a boulder-sized grain of salt is the relatively low score for vendor blogs. It is the one that is the most adaptable to change.”.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Top Rank Marketing

APRIL 22, 2024

For more about AI and marketing, read Age of SGE: How Will AI Affect Search Traffic in the Next Decade? The post The Intersection of Generative AI and Marketing Data appeared first on B2B Marketing Blog - TopRank®. Generative AI uses machine learning algorithms to analyze historical data and generate predictive models.

Lead Ranking 60

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 60

Sana Commerce

SEPTEMBER 27, 2023

Some of the reasons for preparing your web store ahead of time include: -Ensuring your web store can handle concentrated sales To cash in on the high-intent traffic, B2B web stores should consider having promotions activated by the end of October. Read our blog. This provides a seamless online shopping experience for customers.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Review historical metrics and search engine optimization (SEO) reports to discover popular words that have driven traffic to your website. Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Lake One

JULY 18, 2023

In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth. From lead management to deal tracking and forecasting, HubSpot provides a comprehensive set of features that empower manufacturers to accelerate their sales cycle.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Scoop.it

NOVEMBER 2, 2023

We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently. Marketers use it to decide the content topics, formats, tone, and call to action.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Sprout Social

MARCH 8, 2021

A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that? Social listening can help do more than forecast.

Content 130

Content Trends Social Media Eye-Tracking 130

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. However, deal creation volume is down, a decline that will impact most businesses’ sales forecasts. Focus on education, not promotion.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. The long-term vision for Cortex is to become THE Chief Revenue Officer insights platform of choice.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

KoMarketing Associates

MAY 3, 2016

Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too. When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Website traffic and database growth has slowed, but is still at or above pre-COVID levels. Web traffic declined last week dropping 4.4% the week of April 13.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Salesforce Marketing Cloud

JUNE 2, 2022

It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. This keeps our focus on continued growth. Enablement.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. Rethinking Our Approach To Blogging.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Moz

AUGUST 10, 2020

For instance: Have you seen website traffic bounce back a bit since May, but not sales or conversions? Then, taking into account seasonality, forecast what your campaign budgets should be by month or by week given your desired ROAS or ROI levels. Have these things increased in certain channels but not in others?

Campaigns 72

Campaigns ROAS Forecasting Funnel Advertising 72

SocialPilot

APRIL 22, 2024

If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but you also need to post at the correct times. With individual sections for Reels, Posts, Profile, and Stories, you can understand and forecast the larger picture of all your marketing activities on Instagram.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Suppose you run a fitness blog. Share snippets of the ebook on social media to generate interest and drive traffic to your sign-up page. The answer is easy if you take it logically, with these best practices.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. John Boitnott. Did they bounce?

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Only B2B

OCTOBER 13, 2021

Furthermore, 6sense is the first account-based platform that use artificial intelligence to forecast customer behavioral traits. Your sales and marketing teams will be able to create tailored and multi-channel campaigns that will captivate your customers. This shortens the time it takes to locate suitable consumers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Inbox Insight

JUNE 7, 2020

Around 85% of companies using inbound marketing see improvements in their traffic within seven months – sales growth can take even longer. Here is a tracking framework we’d recommend exploring: Step 1: Track the volume of traffic to your website driven by your inbound program. Forecasting inbound marketing return on investment.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Contently

JANUARY 23, 2020

You may need to check site speed every Monday, but you don’t need to reread that blog post once a week. If you’re trying to diagnose a traffic drop, you can also filter data by different time periods, locations, and devices. Many interactive tools also encourage repeat visits. 4 lessons from popular interactive tools.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

BuzzSumo

APRIL 29, 2019

Data will tell you what works best on search engines and social media, both of which are sources of traffic no company should be without. Popular content will both generate greater amounts of traffic for your website and help you build the kind of authority that makes conversions much easier.

Content 108

Content CPC Cost Per Click Lead Ranking 108

Adobe Experience Cloud Blog

JANUARY 23, 2018

The rapid upswing of chatbots today indicates the accuracy of this forecast. In this blog, I’ll cover the benefits of implementing chatbots into your customer experience. They never require a sick day or vacation time, and will never get stuck in traffic or delayed by the weather. Chatbots Are Cost Effective. Why or why not?

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134