Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. May 2018 B2B Blog Post Round-Up Key Takeaways. Continue reading.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 108

Paid Content B2B Marketing B2B Planning 108

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 109

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Top Rank Marketing

SEPTEMBER 15, 2023

times faster than traditional social media advertising spending, according to recently-pubished forecast data. billion, according to newly-published forecast data. percent expansion, as spending on influencer-sponsored social media content in the U.S. is expected to expand some 3.5 percent in 2022, totaling $29.14

Marketing AI 103

Marketing AI B2B Marketing B2B Marketing Management 103

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Top Rank Marketing

AUGUST 25, 2023

billion, according to newly-published forecast data. percent by 2025, according to newly-published social video forecast data. The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 92

Newsletter Spending Linkedin B2B Marketing 92

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 88

B2B Marketing Linkedin B2B Social Marketing 88

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 B2B media market is expected to see 4.7

B2B Marketing 91

B2B Marketing Budget Programs ROI B2B 91

Marketing Insider Group

JUNE 29, 2021

It’s this final step that many companies leave out, assuming that once their content is published it will continue to perform. Users start by entering the site they want to audit (for example, their website’s blog page) and then clicking into the Content Gap tool to see insights. Example of SEO forecasting in Google Sheets.

SEO 354

SEO Tools Keywords User-Generated Content 354

Liveintent

MAY 30, 2023

This dashboard provides visibility into your available and booked impressions across your email inventory at the media group, publisher, template, ad slot, and package level. The forecasting tool also offers information around the composition of your impressions, showing attributes like Age, Gender, Device Type, and Location.

Forecasting 62

Forecasting Work Management Impressions Paid Search Agency 62

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SmartBug Media

NOVEMBER 25, 2020

Last month we published Part 1 of this two-part blog series covering HubSpot’s recent CRM enhancements. Check out my previous blog post if you are interested in learning about latest the Core CRM Database or the Sales Accelerator improvements. Recall and edit previously published quotes. Product object updates.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. Social Media Today ChatGPT Forecasts Use To Grow Nearly 900% In 2023 By the end of 2023 some 61.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Remember blogging—an oldie but a goodie! Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Adobe Experience Cloud Blog

MARCH 5, 2021

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders. But in 2020 it has been tough.

Forecasting 69

Forecasting Thought Leadership Custom Publishing Paid Search Agency 69

Liveintent

JULY 17, 2023

Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for. You can even forecast using Adjusted Impressions for more accurate data. All of these tools are available today!

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 87

B2B Marketing Social Marketing Planning B2B 87

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Also worth taking with a boulder-sized grain of salt is the relatively low score for vendor blogs. It is the one that is the most adaptable to change.”.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Salesforce Marketing Cloud

FEBRUARY 21, 2023

That’s why Salesforce recently published five guidelines for trusted generative AI development , and explained the potential for generative AI in enterprise tech — and how to balance this transformative tech with the reality and risks. Read the blog Here are five guidelines for building it inclusively and intentionally.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. For example, Gartner forecasts that 30% of outbound marketing messages that originate from large organizations will be synthetically generated—not 10 years from now, but by next year! This one is a little different.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

SocialPilot

FEBRUARY 26, 2024

Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

JANUARY 9, 2024

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. AI uses machine learning and deep learning to predict future trends, providing faster, more accurate forecasts.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Sprout Social

MARCH 8, 2021

A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that? Social listening can help do more than forecast.

Content 128

Content Trends Social Media Eye-Tracking 128

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Forecast Forge ). If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.).

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

ScanmarQED

MAY 14, 2020

What was the idea of the original blog post? On March 27, we published a blog discussing ways to use alternative data sources to understand the impact of Covid-19 on business performance, without having to wait for official government metrics to be released.

Forecasting 52

Forecasting Marketing Mix Business Marketing 52

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. Predictive analysis lets marketers forecast the potential ROI of future campaigns based on historical data and trends, leading to more informed decisions.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Biznology

MAY 7, 2021

A case in point: the post from Jason Fried, co-founder at Basecamp, last week (and included below in the Blog section) sets out a more tailored vision for what his firm will commit to and one more in-line with what Coinbase proposed last Fall. ” DDI Global Leadership Forecast 2021. These you need to learn on your own.”

Thought Leadership 104

Thought Leadership Lead Ranking Forecasting Organic Leads 104

ClearVoice

SEPTEMBER 22, 2023

Get content inspiration from these 100 blog content ideas for your 2024 calendar. One way to do this is by publishing sustainable living guides on your website and other marketing channels. Schedule your content to publish on optimal time windows for better reach and visibility. Periodic content audits and updates.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Hubspot

DECEMBER 23, 2021

Let's say the prospect's business is maturing to the point that it's going to lean more heavily on accurate forecasting in the near future. In our scenario, the bottom-tier plan lacks the forecasting resources that the middle-tier option provides. How to Cross-Sell and Upsell. Customer Education.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98