Martech Advisor

DECEMBER 6, 2019

Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. It's usually done via product testing, focus groups, and surveys. How can Market Research Increase Website Traffic? Always Read Blogs.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 104

Business Analysis Work Management Forecasting 104

Hubspot

MARCH 27, 2023

More website traffic means more customers, and therefore more opportunities to sell your services online. Here are just a few ways to market your online services: Content marketing: Creating informative and interesting content, like blogs, images, videos, or other web pieces, that can drive traffic to your website and increase engagement.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Brandpoint

APRIL 8, 2019

The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” In the midst of linking to your newest or most relevant blog posts, include anecdotes from your company.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. If you are a small company with a website and a blog, you are, in a way, doing content marketing. You can’t write 15 blog posts and expect your website traffic to increase 10X.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

seo.co

APRIL 5, 2022

For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. Long Tail Content Strategy.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Circle Studio

NOVEMBER 23, 2021

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Convince & Convert

APRIL 1, 2010

The videos aren’t annotated to drive traffic to Facebook. The YouTube channel is barely mentioned on Facebook. The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. That means more traffic, leads and sales from the content you create, and a more engaged audience. To create content like blog posts and ebooks. Or you may not. Connect with influencers.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? You can gather information through surveys, focus groups, and interviews. How can you grow traffic and convert visitors? Doing so comes with some unique benefits like low overhead costs and not having to worry about storing inventory.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

JULY 24, 2018

Setting up a Google Alert for keywords is a good place to start, as is regularly checking competitor blog comments, LinkedIn groups, and forums. They can spot patterns and bring insights that you just won’t see from website traffic stats and social listening. Focus Groups. Audience Surveys.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? You’re better off creating three to five exceptional pieces of content to feed your funnel than generating a dozen flimsy blog posts each week. Research and data. Expand Your Reach With Link Building.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand. Target Audience.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Send More Traffic to Your Website.

Social Media 111

Social Media Paid Content Media Business 111

Webbiquity

MARCH 29, 2022

According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. According to Alexa : Quora ranked #208 in the global engagement traffic in the past 90 days. Based on audience geography, traffic from India is most common with 29.6% traffic share.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Convert

NOVEMBER 17, 2021

Focus on Organic Traffic: Are you thinking of running ads to snatch a bigger slice of the pie during the holiday season? Shift your focus to organic traffic. The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. Think again.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Write the most incredible, effective, and compelling opening to the Treatment email that best expresses your chosen Value Focus. Enter with a comment to this blog post.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Brandpoint

MARCH 5, 2019

Consult your product development team to see if they conducted product testing focus groups. So, we created a blog post that answers the question, “ what’s the best way to organize content? Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, drive efficiencies, maximize investment in technology, build and nurture relationships, generate leads, drive more blog traffic all while also being more human? So let’s go back to the original question of this blog post.

Social Media 63

Social Media Brand Identity Branding Media 63

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. I started publishing on Slideshare in July of 2010.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. See what I did there? Anywho, your company is on its way. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Moz

NOVEMBER 7, 2019

So we get more and more traffic into the funnel, get more people in there, and ultimately some of them convert. But the way word of mouth works is that a small group of people start communicating to another group of people who start communicating to another group of people. It could be to do with emotional problems.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

Adobe Experience Cloud Blog

MARCH 16, 2015

Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Matt began by saying that social media is essentially the largest focus group you have access to today. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Outbrain

DECEMBER 20, 2018

Subscribe to blogs in your industry and check out relevant case studies. If you don’t have the resources for focus groups or research reports, don’t worry. Apart from a rocking design and irresistible CTAs, you can host a blog, provide special offers, or create a newsletter subscription. Short on content ideas?

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? Measurement can easily be achieved when you ask: Whether you used a push SMS system to drive traffic to a mobile-friendly site? Read his blog here [link]. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Marketing Insider Group

JULY 14, 2020

Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. Do they read blogs or would they rather watch YouTube tutorials? Then move on to SEO focused content, like blog posts, videos, and external links.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Martech Advisor

DECEMBER 16, 2019

For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Identify vital CX touchpoints such as your website, blog, mobile app, retail store, and customer service. You can also deliver Aha!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. She wrote an article for her blog (that''s right, she has a blog. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Altitude Marketing

OCTOBER 23, 2018

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Any more and you are likely paying too much. So, what should your business do? Conclusion: How to Set a B2B Marketing Budget.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

DECEMBER 20, 2011

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Fix It : Today's comprehensive online data about keyword traffic ( for the most part ) and website behavior shows marketers what is really driving behavior.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28