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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

For example, ads can be shown to adults searching for comfortable retirement options or those seeking amenities such as on-site medical care, thereby increasing the likelihood of capturing relevant leads. Content Refresh : Regular updates to blog posts, FAQs, and other resources to keep content relevant and engaging.

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Organic Search Is An Invaluable Business Intelligence Tool

Brightedge

At Share 2020, a key theme we hit on is the convergence of search data and business intelligence. How consumers search and how search engines are serving up trillions of historical search results reveal a rich portrait of what consumers want, how they want to consume it and what messages are resonating with them.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

Zero-click search. A zero-click search or a no-click search is a search result that doesn’t send users to a non-search engine or third-party website. Nearly 65% of Google searches ended without a click to another web property. Personalization and Hyper-targeting. Buyer intent data.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

It's usually done via product testing, focus groups, and surveys. Use Keyword Search. Keywords help potential customers find you online and affect how search engines rank your website. Use a keyword research tool or service that will let you search for prominent keywords you can use on your site.

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10 Easy Rules for Content Marketing Writing

ClearVoice

Marketing writing is more than merely cranking out blog posts and website copy. A business’s marketing writing can take many forms, from blog posts and website copy that’s often updated to more detailed articles published in reputable outlets. What Is Marketing Writing?

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You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term. Act on Keywords.