Blog, Focus Group and Lock-In - B2B Marketing Zone

A guide to content ideation & development

Sprout Social

OCTOBER 8, 2020

A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Everything you think of has been done or doesn’t fit your brand. Content ideation stage.

Top of Funnel

Top of Funnel Content Lock-In Social Media

11 Ways to Give and Get Customer Love

Hubspot

FEBRUARY 14, 2012

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

Marketing Automation Services

Marketing Automation Services Case Study Case Studies Loyalty

B2B Marketing Zone

A guide to content ideation & development

11 Ways to Give and Get Customer Love

Webinars

Stay Connected