The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Blog at WordPress.com. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

AUGUST 12, 2013

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. He writes more about market research, surveys and productivity on the DataCracker blog.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. He writes more about market research, surveys and productivity on the DataCracker blog.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100