Marketing Insider Group

JANUARY 3, 2023

You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Google knows the value of relevant content, and so do your customers.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

SendX

JULY 1, 2021

This includes Instagram, Facebook, and Twitter, but also blogs and forums. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Both can be effective for gathering VOC data.

Business 354

Business Template Customer Satisfaction Analysis 354

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. Connect with HubSpot :

Focus Group 28

Focus Group Content Marketing Planning Content 28

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Does the same person (or team of people) write all of your blog content? Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” Also worth taking with a boulder-sized grain of salt is the relatively low score for vendor blogs. ” Are technology analyst firms in trouble?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

JANUARY 30, 2024

I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. We blog almost every day. I think you develop that foundation. Absolutely.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. We construct questions that will give us the answers we want.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Contently

SEPTEMBER 17, 2021

Instead, it says what it believes in bold terms on its blog —in which the brand provides regular coverage on the issues and policy fights it cares about—as well as its bottles and social media. What focus group or marketing agency would ever come up with it? The company doesn’t spend any money on traditional advertising.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Adobe Experience Cloud Blog

JUNE 1, 2018

In this blog, we’ll look at how far consumer insights have come as well as the developments we can expect to see in the future. . Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Tell me about how your process has changed in the comments.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . Measuring reactions to a potential innovation before building a concept through efforts like focus groups is essential to successful blending.

Business 214

Business Skype Thought Leadership Marketo 214

Zoominfo

OCTOBER 18, 2022

Reputation Includes content assets such as blogs and press releases 2. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Demand creation Includes webinars, white papers, and product trials 3. Because your needs will change as your company grows.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

MARCH 20, 2024

But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. One client opted for managers to nominate top performers to take part in a focus group.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Brand Identity 105

SmartBug Media

JUNE 22, 2020

This blog could have easily been called, “Where Does Inbound Fit into Your ABM strategy?” If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. Thus, the creation of account-based inbound marketing (can I trademark that?).

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Liveintent

DECEMBER 21, 2021

Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint. The post The future of identity, attribution & measurement appeared first on LiveIntent Blog. People must work in tandem, and that requires a different skill set.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Liveintent

FEBRUARY 14, 2023

But paying attention to how and what readers engage with during these times can be illuminating — it’s like having a large-scale focus group of your best possible customers. The post How to keep your content strategy flexible and agile appeared first on LiveIntent Blog.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Liveintent

DECEMBER 8, 2020

It’s like you have a large-scale focus group of your best possible customers. The post How email engagement can shape your content strategy appeared first on LiveIntent Blog.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. Blog comments – what types of posts get the most comments on your blog, and what are people asking? Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Kapost

MAY 28, 2018

Teams run focus groups to identify important themes, conduct internal. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog.

B2B 66

B2B Content Focus Group B2B Marketing 66

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 104

Business Analysis Work Management Forecasting 104

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Always Read Blogs. Don't neglect reading blogs that talk about products or services in your industry. Blogs content moves faster and gets updated more than regular websites. Use blog-specific search engines to discover blogs that cover your niche.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Contently

JUNE 18, 2018

a creative shop in the UK that has the greatest agency blog I’ve ever read. Or else, your content focus groups just might feel a bit like Clockwork Orange. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff. But you won’t build true loyalty and trust.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Choozle

APRIL 9, 2024

In this blog, we’ll delve into why inclusive language matters and how employees can become advocates to each other in this journey. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. One powerful tool in achieving this goal is the use of inclusive language.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121