Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Authority and trust.

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? So how do you navigate such a crowded field? Increasing referral traffic.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Monitoring your blog’s performance can help you see how your blog is contributing to such KPIs as social media shares, website visits, return visitors and potential leads generated from blog content.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. And who better to showcase expertise and authoritativeness than professionals with hands-on experience in their fields? AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. With a few seconds to grab a potential reader’s attention, headlines are the most critical element of a blog post.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Affiliate sales support independent publishing. ” Videos (13.2%) are the third-most common type of content created. Here are 10 noteworthy observations from the study.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Establish yourself as an authority in your field by maintaining a consistent online presence. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 132

Marketing AI SEO Thought Leadership Search Marketing 132

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. You’re not alone.

Creativity 100

Creativity Process Aggregators Paper 100

Marketing Insider Group

MAY 24, 2023

First, you can use Google’s Advanced Search page , which provides fields for these options and more. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Now you can find subjects to improve upon in your blog.

Search Marketing 293

Search Marketing Google Optimization Tips 293

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

BenchmarkONE

MAY 12, 2020

Content marketing is a continually evolving field. To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. It can also be a great resource for inspiring topic ideas, data, and research to back up the content you create on your company’s blog. . Content Marketing Institute (CMI).

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Affiliate sales support independent publishing. Let’s examine the top social platforms users associate with each drive.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. See the key features in this video. Better engage with website visitors by adding videos to your CTA modules (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Research shows that the more content you publish, the more your web traffic and conversions rise. Content Agencies Bring Quality to the Table. Image by Marketing Insider Group.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Narrow down blog post ideas with Google AdWords Keyword Planner. Copy the entire title of target keywords into the search field.

Generation 100

Generation Keywords Adwords SERP 100

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Authority, expertise, and trust: When prospects recognize your brand as an authority in its field, they are more likely to trust the information you publish. Even startups can get in on the ground floor of their field through content marketing.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. You know that movie that people always misquote – Field of Dreams? “If Find your (brand) voice , and then align all your content – whatever the channels you publish it on – with one voice. Find Your Tribe(s).

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The possibilities can be endless with just one simple blog post.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. The more expertise you have in your field, the better products you’ll make.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 157

Effectiveness Ad Frequency Work Management Paid Search Agency 157

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Conducing research in your industry and publishing it to support your entire field. Below are a few of their blogs. Your Content Isn’t Highly Readable.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? What else is being published that can help solve their problems? How do you find great blogs?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Hubspot

AUGUST 29, 2019

If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. Let's dive in.

PR 75

PR Paid Content Public Relations Paid Search Agency 75