LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Disclosure: I am a guest blogger on the MarketingGenius blog. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

OCTOBER 20, 2010

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. As a vendor, you can take advantage of this by actively participating on external networks, and adding social features to your own applications. Lead Intelligence. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 8, 2010

That last feature made me think: Marketing Automation systems can also tie into Chatter, and use it as the primary means of communicating with the sales teams. In most of my blog posts I try to give practical advice that you can use right away. You can follow coworkers, prospects, deals, documents but also 3rd party applications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100