Customer Experience Matrix

APRIL 27, 2020

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I also have worked out a physical card game version that would have a number of additional features to make games more interesting and last longer.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MARCH 23, 2017

It might be an Enterprise Data Warehouse (EDW) if that has all the access features of a CDP (high speed, flexibility, etc.). We just posted a answers to Frequently Asked CDP Questions on the CDP Institute blog. That would be a system that unifies customer data and provides open access but is owned by IT not marketing. You betcha.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. But, to my mind, a real marketing platform needs more than just an app store and a published API.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

APRIL 24, 2014

But this is a marketing technology blog, not a theater review. This limited scope is intentional: the company is moving towards more frequent, smaller releases to reduce the impact of change on existing users and to field new features sooner. Still, technology is the core of a platform strategy and APIs are the core of that.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

FEBRUARY 5, 2012

As you might expect, products for larger companies have more features available. (In In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Remember, though: more features is not always better. What really matters is specific features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 30, 2012

HubSpot recognizes that these are not new features but argues they’ve made them easier to use than competitors. This isn’t a criticism of HubSpot, but just a recognition that these are inherently complicated features which plenty of smart people have already tried to simplify. This is all good stuff, although far from revolutionary.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

APRIL 14, 2012

The new release adds some missing marketing features but doesn’t incorporate social media, blogging, or Web site management. Pricing on the new release remains unchanged, with full-featured versions starting at $299 per month. The company conducted more than 500 interviews in preparing the new release.

Lead Ranking 120

Lead Ranking Lead Scoring Analytics Campaigns 120

Customer Experience Matrix

FEBRUARY 13, 2014

Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want. Features Don''t Drive Decisions.or The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

DECEMBER 14, 2009

Of course, the listening platforms can also post social media messages, as can the social media features now found in many marketing automation systems. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. . I've summarized this in the following table.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 2, 2015

The drag-and-drop campaign builder is attractive; more important, actions in external apps appear as icons, making them as accessible the vendor''s own features. Rumor has it, there’s a drinking game that involves reading my blog posts aloud and taking a shot every time the phrase comes up. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. The analysis in my earlier blog posts looked at average deployment rates by feature, without relating those to particular companies. 4 (hare) 0.68

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

FEBRUARY 26, 2012

The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. If you’re keeping score at home, it has received $17 million in venture funding. * * * Ok folks – what you just read is a perfectly adequate blog post. I could easily stop here. I’m not letting them go to waste.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 27, 2009

I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. Here’s the press release. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 15, 2008

. - Most obviously, I've changed the look of this blog itself. The most interesting is a new polling feature. I've also started a new blog "MPM Toolkit" at [link]. I felt the subject was different enough from what I've been writing about here to justify a blog of its own. You'll see the first poll at the right.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. But I’m perfectly aware that only readers of this blog will recognize the distinction. We consistently found that if you ask people to rate features as "must have" "desirable" and "not needed", 95% of requirements are rated as “must have”.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Just last week, RightNow announced Cloud Monitor, which integrates such tracking with the ability to respond with its sales and customer service features.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

If you’ve been living in a cave, or, much worse, not reading this blog: QlikView is business intelligence software that combines an in-memory database, special “associative” data model, data transformation scripts, and a powerful presentation layer. This sure sounds like a conventional feature-and-function assessment to me.

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

JULY 23, 2009

Flex is a “rich Internet application” technology, meaning it gives you drag-and-drop, pop-up windows, and other features of a desktop graphical user interface. By coincidence, a random Twitter post this morning pointed me to the blog of Web usability guru Jakob Nielsen. Fair enough.

Studies 120

Studies Marketing Automation Services Case Studies Vendors 120

Customer Experience Matrix

JULY 9, 2009

It also adds some special features such as Oracle SQL support and column encryption for financial data. Several of these features are already in production, although the official 2.0 This gave it time to refine its POC processes, add system features, and build initial client references. release date is August.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 9, 2010

Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. But I did see a number of features I’d like added. Setting up a Curata site requires little technical skill.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

AUGUST 22, 2013

Features will probably converge as vendors extend their products to attract more clients. Like the others, Infer builds a proprietary database of pretty much every company on the Internet by scanning Web sites, blogs, social media, government records, and other sources for company information and relevant events.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 9, 2012

Clean interface, easy to use, all the standard marketing automation features. The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

AUGUST 6, 2009

Nor, more surprisingly, does Infusionsoft provide inbound marketing (search engine optimization, paid search tracking, Web analytics, detailed activity tracking, blogging, etc.) features to help generate initial Web leads. But of course the fee itself was a barrier to sales.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 24, 2008

The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. So it’s impossible to simply look at the features and say one system is “better” than the other, either in general or for specific applications. There's no alternative to live testing on actual tasks.

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

Customer Experience Matrix

MARCH 23, 2011

First of all, some of these features are pretty impressive. More important, the significance of Infusionsoft’s new features isn’t that they’re playing catch-up with systems built for larger companies. But those features alone won’t solve the problem: if they could, other products that already have them would be more widely adopted.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. 12 11 simple 8 10 10 10 12 8.5 9 Now what? But I can't show them to you.

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Most of the answers for those entries reported features deployed within the first two months, or made the reasonable selection of 'later', so they could quite well be accurate. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120