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Marketing Craftmanship

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An End to B2B Social Media Madness

Marketing Craftmanship

MARCH 16, 2013

Blog Correctly, or Don’t Have One. A company blog is the most effective way to leverage social media. If you already have a blog and you’re not meeting those goals, then shut the blog down. Forget Facebook, Twitter and Google+. Ensure that you develop ways to drive consistent traffic to your YouTube channel.

Social Media 100
Social Media Media Merchandising B2B 100
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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. White papers and case studies become quickly outdated. THE PAYOFF.

Tactics 100
Tactics B2B Marketing Cost per Acquisition CPA 100
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