Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

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Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. Paid Search No explanation is needed here.

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Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

OCTOBER 15, 2013

Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. StumbleUpon Paid Discovery.

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Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

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Digital B2B Marketing

MAY 27, 2011

We are not just on Facebook on our mobile devices. I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog.

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Digital B2B Marketing

JUNE 21, 2011

But on most blogs (this one is an exception, why is below), there are more tweets than LinkedIn shares. In addition, despite the number of reported LinkedIn shares, this blog has less traffic from LinkedIn in the last week than from HootSuite, and consistently receives significantly more traffic from Twitter than from LinkedIn.

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Digital B2B Marketing

OCTOBER 17, 2016

Too many companies today produce lists and light, fluffy content with a catchy headline that captures more traffic than it deserves (but that’s a rant for another day). No, a fluffy blog post view shouldn’t change someone’s lead score. Involve sales early.

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