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The Social Media Publishing Schedule Every Marketer Needs [Template]


And then Facebook. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. Facebook Updates. but for Facebook! meeting?

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Facebook.

The Anatomy of a Successful Facebook Post


When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. The key to a successful Facebook post is to start with a clear objective.

A Simple Formula for Writing Kick-Ass Blog Titles


Foolproof Formula for Writing Clickable Blog Titles & Headlines. 1) Start with a working title. Topics are very general and could yield several different blog posts. working title, on the other hand, is very specific and guides the creation of a single blog post. Unless, of course, you truly did find 10 B2B companies rocking Facebook that hard. Look, I said ass.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). From each of the URLs, we extracted: The article title. The number of external links to that URL. The number of individual domains linking to that URL. The number of words in the title.

12 Revealing Marketing Stats About Facebook for Business


Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? And 12 of them are in this blog post. To read the whole lot of 'em, check out our latest free Facebook ebook, 47 Handy Facebook Stats and Charts.

4 Tips for B2B Marketing on Facebook

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Facebook Dynamic Product Ads. In Conclusion.

Blog Marketing Tactics - 10 Tested, Proven Ideas

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With that said, today I’m going to get a little meta on you – but with a purpose.  I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.  This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1. 

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Maximize your SEO benefit on Google+ in 8 simple steps


Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. You need to paste the URL into the “Share what’s new…” text box. Image by entertailion via Flickr. Here’s my Google+ public profile.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Facebook.

Why You Need to Stop Neglecting Your Old Content


You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. recently analyzed the performance of our blog content, and do you know what I found?

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Implementing a multiple-author blog is like herding cats. Some people had written blog posts and were familiar with social media.

9 Lead Generation Mistakes Marketers Need to Stop Making


Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. You can learn more about smart CTAs here. 3) You aren't using your blog to generate leads. HubSpot's blog is responsible for a significant percentage of our marketing team's incoming leads. What that CTA looks like on your blog posts is up to you.

You’re doing a terrible job with search and social


There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the  W3C mobileOK Checker , I got 0%. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. Don’t update your server, template, CMS, and site content more often than every decade?

11 of the Best Influencer Marketing Tools


Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. 2. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. 8. Finding the right influencers and building relationships is hugely important for your brand. return. TIME: 11 a.m.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Adroll is a site retargeting specialist, and allows reach of message go beyond the Google Display Network, but partnering with Right Media (Yahoo’s ad network) as well as the Facebook Exchange (Facebook retargeting). The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Facebook Ads. look it up.  Acquisio.

What are The Most Popular Social Media Tools?

Haley Marketing

Originally called Adobe Post, Spark Post is a mobile application available in the Apple App Store that allows users the opportunity to add templated text on top of a picture they have taken. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from. Already have a few blogs and websites that you check on a regular basis? Unsplash.

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13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. For more design help, check out these blog posts. Make them. Canva.

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In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Our Content Mapping Template can help you get that all figured out.). The Blog Post Compilation Ebook. And Twinkies.*. Not sure? Right?

Make a Blockbuster: 8 Tips to Promote Your Webinar


Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Publish blog posts that promote your webinar. Consider creating one to two blog posts leading up to the event. Make a version of your email into a template that they can send, give them a few talking points or an actual script, and provide social messages for them to use.

A Simple Guide to Creating Social Media Sharing Links for Your Ebooks


Theses buttons encourage readers to share our content on Facebook, LinkedIn, and Twitter, so while they're flipping through the pages, readers can easily click on any of these links and let their social connections, friends, and coworkers know what they're reading. For HubSpot's own ebook production, we use our internal brand templates on the design software program called Adobe InDesign.

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro


Plus, Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial pin is helping direct visitors to that landing page. The good news? Make sense?

Key SaaS Metrics for Accelerating Growth


Inbound marketing is comprised of two channels: Organic search: Keyword phrases plus a highly optimized, dedicated landing page (under your URL) with content tuned to that exact search phrase. Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. First, evaluate your strategy and your go-to-market model.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. SEO the blog. It can be done.

DIY: 5 Free Tools for Creating Killer Infographics

Vertical Response

Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). We created the image above with the words from our Marketing blog. 5. Share away in the comments! © 2012, VR Marketing Blog.

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26 Outstanding LinkedIn Tips and Tactics


Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Share what you’re reading, embed your SlideShare presentations, showcase your WordPress blog or add a poll. There are a bunch of templates to choose from too.”

Spending more time on SEO than adding value to Google?


Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?), the perfect template (Responsive, HTML5, swipeable?), and the perfect plugins ( AddThis , W3 Total Cache , Yoast ‘s WordPress SEO ?) This is something we do seasonally.

Stop the Insanity; A View on Social Media ROI for Lead Generation


blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design.  Example: I’m on Facebook and engage in your brand (like a post). weeks later I decide to research a need that the brand sells.  I may go to Google and perform a branded search for the firm I liked on Facebook.  weeks later, the firm produces a new white paper and promotes it on Twitter.  I click on the URL shortener and redirects to a landing page.  I download the paper. Facebook ads:  $1,000. blog posts: $2,000. Below that use 10%. 

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12 Clever Ways to Use More Visuals on Social Media


Third, you can also embed your tweets into blog posts like this and get more tweets and favorites. If you''re trying to cultivate an audience on Pinterest or you already have one there, every blog post needs an image that readers can “pin” to Pinterest. Upload the video to YouTube, add some music to it, and share away. 6) Embed Native Facebook Video. Facebook! Post by.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. How do you convert blog readers into leads? Because SlideShares, like blog posts, are great for traffic. 15) Templates.

10 Ways to Drive Instant Results With Inbound Marketing


Start blogging, and strive for a frequency of three to four times a week. Share your blog content with social media followers. If you're looking for some email tests to run today, this blog post, " 6 Email Tests That Matter More Than Your Subject Line " has some great guidance. 2) Implement a List Re-Engagement Campaign. Add visual calls-to-action to your site.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. This option should never be used for a corporate or business blog. by SEO Inc Blog.

16 Remarkable Web Analytics Guides, Tips and Techniques


Contending that good marketers use analytics to measure the performance of their marketing initiatives, while “Great marketers use them to adapt, improve, and modify their marketing efforts,” frequent best-of honoree Pamela Vaughan shows to use analytics to improve in areas like focusing on popular blog topics, refining SEO strategies, improving landing pages, and more.

The Ultimate Cheat Sheet for Mastering LinkedIn


While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Make your blog/website links sexier.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Templates. The Unbounce Blog. Every blog has a form to leave a comment. » More blog posts by Oli Gardner. Read more blog posts by Oli Gardner. -->. Subscribe to our Conversion Blog for Optimization Tips. Want to write a guest post for the Unbounce blog? Embed our collection of marketing infographics on your blog or website. Custom URLs.

A Beginner’s Guide to Creating a Must-See SlideShare Presentation

Vertical Response

You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations. long URL takes up too much space and clutters your page.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 35) Facebook. 90) URL.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). Create Covers With Facebook Cropping in Mind. One of the easiest ways to promote your SlideShare is to embed it on your blog. Facebook.