Vidyard

OCTOBER 7, 2019

Dive into full courses or sample individual lessons depending on what you’re looking to find out. What better way to reach people than by delivering them a format they love through a vast ad network? Hootsuite’s Social Marketing Training is a great free resource—especially the lesson about Best Practices for Sharing Video Content.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. First things first … How important is a follower count on social media?

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Learn More: 10 Key Roles of a Social Media Manager in 2020. Social Media Marketing. Email Marketing.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? She heard — and thus applied — for the opportunity after seeing a call for writers on Twitter. It’s also good practice, Lang notes, since it leads you to ask the right questions, think through the project and truly understand what you may be signing yourself up for.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Custom Social Media Graphics. Additionally, creating a “suite” of related images optimized for each network ’s best photo size could be a great visual way to share the news.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Vidyard

OCTOBER 7, 2019

Dive into full courses or sample individual lessons depending on what you’re looking to find out. What better way to reach people than by delivering them a format they love through a vast ad network? Hootsuite’s Social Marketing Training is a great free resource—especially the lesson about Best Practices for Sharing Video Content.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. I'm a 3rd year student at NUST, a major in Communication Networks. Event monitoring.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Conductor

DECEMBER 21, 2021

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Social commerce. Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convince & Convert

JANUARY 6, 2016

highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. User-Generated Content. So what do you do? Partnerships.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Attendify

SEPTEMBER 28, 2019

The band at your networking party could be on point. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. Your beachfront conference venue might be exceptional.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. As a business owner (or a marketer), if you’re considering using fun promo code ideas to boost sales during the upcoming holiday season, this blog is for you. Why Should Your Business Offer Discount Coupons?

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Hubspot

OCTOBER 28, 2012

Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets.

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Hubspot

JULY 15, 2012

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. Check out the full story here. That's right!

WOMM 28

WOMM Search Marketing Twitter Features 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

ClearVoice

FEBRUARY 1, 2021

Mark Zuckerberg has said he expects half of Facebook’s workforce to be remote within the decade. Twitter has told staff they can stay home permanently.” And amidst a wealth of distractions — what’s going on in the world, social media, or right in our own homes — it is seemingly more difficult than ever to focus.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Viral lift begins with someone choosing to share your content with their social network. Then the members of that network need to see the content and click on it. Viral Lift.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Wondering Out Loud

AUGUST 24, 2009

As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. When you engage in social media activities are you self serving or self promoting? Both deal with the self, but if you choose to practice the former over the latter, you are headed for social media failure.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Adobe Experience Cloud Blog

MAY 28, 2015

The same goes for social media (though you have more flexibility to wear PJs while posting). Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Step 2: Know What You Don’t Know—Yes, Exactly. “We Google often does.

Personalization 48

Personalization Brand Identity Branding Thought Leadership 48

Content Standard

APRIL 2, 2015

Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. To get everyone’s buy-in, be sure to communicate the benefits they can reap by sharing branded content on their social channels. Create an Internal Social Digest.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Social tools for sharing, curation and networking (i.e.,

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Please Support Our Sponsors.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? This isn’t meant to be the ultimate resource of artificial intelligence by any means, nor should any 1,500-word blog post.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28