Marketing Insider Group

DECEMBER 3, 2020

Some ways influencers can help your business are that they could write guest posts, share your blog, and post Instagram or Facebook stories using your product. If a page takes too long to load or the buying process is too complicated, most buyers will exit and continue to a different site for their purchase.

Differentiation 303

Differentiation Service Product Paid Search Agency 303

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Martech

NOVEMBER 29, 2021

Having high-quality links to your site is one of Google’s most important ranking factors. Key considerations for hiring a link-building company: Analysis – They should be doing detailed competitor analysis to figure out exactly how many links and what types of links other successful sites are building.

Link Building 105

Link Building Work Management Marketing Management Service 105

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Parse.ly

SEPTEMBER 26, 2022

Some of the things that website analytics tools can tell you include: How do people find your site? Which content on your site do people engage with? And time on site is not recorded for people who only visit one page on your site, which can be up to 70% of your visitors. What do they do after they get there?

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. Blog this on Blogger. Share this on Facebook. Blog Writing: What Can We Learn From Reality TV? Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

ClearVoice

SEPTEMBER 15, 2023

Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Creativity and Innovation Generic copy that reiterates what dozens of other blogs have already shared gets overlooked online. Do you need someone who specializes in writing web content?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Webbiquity

JUNE 23, 2016

In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning.

Education 150

Education Tools Best Practices Business 150

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. SEO backlinks: The more third party sites that link to your content, the better search engines will rank your domain. Every placement you earn will be a step towards your goal.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Content4Demand

MAY 4, 2021

You might choose to audit just your blog content, content focused on a particular product or vertical , or content created over a certain timespan. You might notice, for example, that longer blog posts consistently drive higher engagement—or vice versa. Partial audits are perhaps more common, and certainly more manageable.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. Smaller social networks and content curation sites like Scoop.it

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

NuSpark Consulting

SEPTEMBER 28, 2011

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 111

Analytics Enterprise Management Work Management Business 111

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? We are all a bit afraid to buy from a new store online because we do not know whether we will actually get the product or it was a fraud site. Fonts make a big change too!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing! Stay active within the community.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. SEO backlinks: The more third party sites that link to your content, the better search engines will rank your domain. Every placement you earn will be a step towards your goal.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Inbox Insight

NOVEMBER 17, 2020

Website/blogs. One of the best ways of using intent signals for content creation – building content for use on your website, or to lay the foundation for your blog. From this type of data, you can create content such as blogs, thought leadership pieces, surveys, reports and how-to-guides to nurture leads through the funnel.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Put together headlines that promise a payoff. Think about it.

Work Management 139

Work Management Content Marketing Management Case Studies 139

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sharpspring

FEBRUARY 18, 2021

In this blog, we’ll dive into what retargeting ads are and when to use them. Not surprisingly, Facebook and Google are the most common places for retargeting ads given their immense popularity. Many customers browse sites and even hit “Add to cart,” but they do not actually complete the purchase. Reminder to Check Out.

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

Convince & Convert

JULY 17, 2015

The most common way to build affiliate networks is to use discount sites. These sites succeed in bringing in new customers, and that’s always a good thing, right? While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I’ve forwarded your blog to him.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. User search terms: If you have a site search bar, make sure you can see the keywords users are entering. A sudden spike in site searches or industry terms using a specific phrase.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Parse.ly

APRIL 6, 2020

Some of the things that website analytics tools can tell you include: How do people find your site? Which content on your site do people engage with? And time on site is not recorded for people who only visit one page on your site, which can be up to 70% of your visitors. What do they do after they get there?

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Conductor

DECEMBER 21, 2021

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Facebook now offers retailers and consumers video-infused Live Shopping options.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Optinmonster

FEBRUARY 23, 2022

Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people. Or maybe you want to recapture the interest of those leaving your site with Exit-Intent®. Social proof notifications display action taken by real people on your site.

Planning 75

Planning Best Practices Work Management Marketing Management 75

The Lead Agency

OCTOBER 30, 2017

You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. In Marketing and Communication it’s important to know your audience.

Social Media 74

Social Media Practices Media Allocation 74

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. Interesting as a concept, but does it really exist?

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? Get alerts.

Adwords 100

Adwords Features Google Mobile Advertising 100

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

ClearVoice

MARCH 9, 2020

And because content is all the words and pictures on (and off of) your site, you have a lot of options to tailor your content marketing message to where your audience is in that funnel. — Here’s a sampling. Do they rely on Facebook Events to stay looped in on weekend activities? The customizable combinations are endless.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112