KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. My favorite piece of advice included is to be vigilant of how your search query report might have fluctuated – this impacted several client accounts. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Use their work desktop PC to search for more information about a product on Google. Affiliate sales support independent publishing. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MARCH 1, 2021

Optimize for Natural-Language and Voice Searches. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Voice-based searches, like the ones you do every day on mobile or Internet of Things devices. The reason? Image via Google screenshot. I tend to agree.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. There are even a few secrets that can make it a huge success. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 136

Resources B2B Marketing Planning B2B 136

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. Display ads of Kay by Katrina products will display on your search page. CONTENT SYNDICATION. MARKET RESEARCH.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. SEO Improvement : Boosting organic search rankings.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Launch Marketing

JUNE 29, 2022

Other platforms, such as Facebook and Instagram, can also be effective channels if it is known the target audience uses them. Search Engine Optimization. Search engine optimization (SEO) is more important than ever. Relevant keywords should be used throughout your website, including landing pages and blog posts.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. For deeper insights on micro-moments, visit this Oracle blog. When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

FEBRUARY 2, 2024

Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. Create a Subscribers-Only Facebook Group Exclusivity is a great way to grow your list.

Ad Building 82

Ad Building Paid Search Agency Social Media User-Generated Content 82

Contently

APRIL 20, 2023

Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

BOP Design

MARCH 22, 2021

Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Search Engine Optimization (SEO). So what lead generation tactics will bring you the most leads in 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. This means you need to start writing more blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. This means you need to start writing more blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Brandpoint

OCTOBER 7, 2021

Let’s start with the basic differences: Content marketing refers to the creation of shareable content ­— whether it’s videos, blogs, eBooks, podcasts or magazines — that brands publish to increase brand awareness, establish trust with an audience, attract new customers, nurture leads and ultimately drive sales. A strong call to action.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Contently

SEPTEMBER 25, 2018

Search engines have historically been distant cousins to social media platforms. Search was more transactional, asking users to come prepared with a keyword or a question. On September 24, Google unveiled plans for new search features. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. They will then be more willing to sign up to an email list via lead capture forms on your website or blog. Once you capture your leads, you’ll need to nurture them through the sales funnel using personalized content.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. All sales and marketing strategies need to start with sound principles, and any competent agency knows this.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Top Rank Marketing

JULY 21, 2023

MediaPost Bing Chat Now Supports Visual Search Microsoft’s generative AI Bing Chat offering has rolled out a new feature that allows users to upload photos and find a selection of visually-similar images, along with providing contextual and other information about the image, Microsoft recently announced.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. But marketing is broad and relies on several networks, platforms, and systems.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. It is a common belief that the more blogs you publish, the more leads you will get. You should dedicate time and effort to your blog or hire a content writer that can quickly generate 16 or more each month.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. It is a common belief that the more blogs you publish, the more leads you will get. You should dedicate time and effort to your blog or hire a content writer that can quickly generate 16 or more each month.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Take a look at this blog post in a Google Doc. But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable.

ROI 91

ROI Effectiveness Planning Content Marketing 91