Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Affiliate sales support independent publishing. Small local businesses should enable Facebook ratings and reviews immediately. Better Facebook Page ratings boost search rankings.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. There is so much competition that the more specific you are about your offer and marketing messages, the more sales you will drive. But with quizzes, you can do this earlier.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 22, 2021

For instance, you don’t want to develop an elaborate social media marketing plan for Pinterest if most of your customers are finding out about you on Facebook. However, you’ll need to develop fabulous marketing ideas to drive sales and meet expectations. And email marketing typically works better when supported by social media efforts.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

SEPTEMBER 8, 2020

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion. Even their blog is in tune with their story.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. Facebook long ago lost its cool factor.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Affiliate sales support independent publishing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales. Affiliate sales support independent publishing.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Image credit: fauxels from Pexels.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JUNE 15, 2021

Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Worksheets.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

FEBRUARY 10, 2022

Omnichannel customer support: By involving different teams in preparing chat agents, you can cover all possible situations and handle a wide variety of issues through branching to different areas including product sales, tech support, website-related questions, and other topics. How Your Chat Greeting can Increase Conversions.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

MAY 9, 2023

Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Image credit: Stephen Dawson on Unsplash Utilize built-in analytics features on platforms like Facebook, Twitter, and Instagram to track key metrics such as reach, engagement, click-through rates, and conversions. How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

DECEMBER 6, 2022

Affiliate sales support independent publishing. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. According to the the study, only 55% of B2B marketers are creating blog content. Twitter remains the second-most popular network, used by 85% of B2B marketers. It’s well worth a read.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. One way to do that is to make updates to your sales funnel. Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.). The best place to start is your website.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JUNE 17, 2021

In many businesses, once a sale is made, customer service becomes the primary point of contact and communication with the customer—from handling complaints, to returning products, to answering “how to” questions and more. Design: First impressions matter, especially in branding.

Paid Search Agency 195

Paid Search Agency Brand Identity Branding Companies 195

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. So which is best?

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Image credit: Nick Youngson. Involve your employees.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. CRM helps with cross-functional alignment when you are coordinating different teams like the sales, marketing, and customer support, and also to keep the customer’s points of contacts organized. Guest post by Robert Jordan.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Image credit: Patrick Tomasso on Unsplash.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. 4. Drive Sales. Social media hubs can help drive sales as well. Social media hubs can be used in various places like websites, events, digital signage, and blogs.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Link to product information from within your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs. charge per attendee plus 20% of the ticket sales (with) no upfront costs.”

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. Although B2B sales and marketing teams have more channels that ever through which to reach buyers, they also have more obstacles to overcome in order to attract buyers and encourage them to engage throughout the sales funnel.

B2B 180

B2B Top of Funnel B2B Sales Digital Marketing Funnels 180

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

MAY 2, 2019

You can ask an influencer to share their review about your services or products with links to your website on their blog. Influencers who have high-authority blogs can create a substantial impact. And another 35% use it to increase their sales. Connect with him on Twitter or Facebook.

Marketing Budget 197

Marketing Budget Budget Programs Allocation Paid Search Agency 197