Vidyard

JANUARY 31, 2017

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Adam is a salesman in the sales world. It’s why sales exists: it’s the human bridge between a product and the customer.

Video Marketing 50

Video Marketing Peer-to-peer Customer Satisfaction Work Management 50

Vidyard

JUNE 4, 2013

Marketing Software makes Money Sirius Decisions has stated 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live sales person. Now video data can be used like every other piece of data in your system: for segmentation, nurturing, scoring and passing on to your sales team.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Delight Post-sale is about going above and beyond with video.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

AUGUST 30, 2016

Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. Tell a stronger story.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

FEBRUARY 4, 2020

With 73% of marketing and sales leaders counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. In fact, 67% of customer service and support teams use recorded webinars—that’s even more than marketing and sales teams. Webinars generate leads.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

OCTOBER 7, 2019

Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond. Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook. The veritabel cream of the crop when it comes to video resources (especially free ones). And it’s not all video marketing either.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

FEBRUARY 4, 2020

Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. So you’ve created some videos. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

FEBRUARY 22, 2017

Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

OCTOBER 7, 2019

Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond. Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook. The cream of the crop when it comes to video resources (especially free ones). And it’s not all video marketing either.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

OCTOBER 27, 2019

Your marketing, sales, support, and customer service teams (for instance) are all going to want different videos for different purposes. Sales assets. Partner blogs. Social media: LinkedIn Facebook, Instagram, Twitter, and more. While creating your strategy, you should also think about who will be using video.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Your marketing, sales, support, and customer service teams (for instance) are all going to want different videos for different purposes. Meanwhile, tag in your sales team to coordinate their outreach while you’re targeting accounts with marketing content. But it’s far from your only choice.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You need to start video seeding. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Despite the numerous other social networks that have emerged, we still spend an incredible amount of time on Facebook.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. It was handy for walking my team through processes, for sales enablement, and for creating alignment.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

MAY 18, 2017

The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales. Are your sales reps doing outbound cold calling?

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

OCTOBER 14, 2015

Well, here’s a blog post for you! UGC is a conversation, rather than a brand broadcasting a sales message. Burberry’s ecommerce sales jumped 50% year-over-year following the launch of the site. For example, Facebook users watch more than four billion videos a day. Add it to blog posts. Why does it work?

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

AUGUST 9, 2017

Unfortunately, this doesn’t necessarily translate to sales and shouldn’t be your number one goal for every video. Facebook’s AI is smart enough to tag your friends in videos and marketing technology startups like Clarifai, Valossa, and IRIS.TV But curation by AI does.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

MARCH 5, 2014

Your website or campaign landing pages Because buyers now go through nearly 70% of the buying process independently before ever talking to sales, it’s important to include videos in a guided product tour on your website so that you can be as persuasive as possible and make a more human connection.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

MARCH 23, 2021

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 Facebook Video Statistics 3.2 Contents 1. Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

AUGUST 28, 2017

The major social media and messaging platforms from Facebook to WhatsApp have all launched business support options in anticipation of this shift. Americans now spend five hours per day on mobile phones and one in five of those minutes on Facebook according to TechCrunch.

Service 61

Service Trends Paid Search Agency Gartner 61

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Video blogging: Spice up your blog posts and improve SEO by recording and embedding custom videos to complement your text-based posts.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Vidyard

JULY 19, 2018

Together with Tyler Lessard, VP of Marketing at Vidyard the discussion covered all the benchmarks you need to know about, and how to put key insights from the data into practice within your organization to drive your marketing, sales, and overall video strategy forward in the years to come.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

JULY 19, 2017

Enabling business professionals to easily record, share and track personal video messages, Vidyard GoVideo is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Vidyard

FEBRUARY 1, 2019

And yes, this is the year we align with sales. After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events!

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

FEBRUARY 1, 2019

And yes, this is the year we align with sales. After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events!

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

AUGUST 26, 2020

Once configured, your webinar can stream to Facebook, YouTube, or other live streaming platforms. In this Zoom webinar, Vidyard’s Tyler Lessard and Morgan J Ingram of JB Sales Training dive into the value of using video for selling. Live Streaming: In this tab, you can set up a Zoom live stream. Learn From the Pros.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Vidyard

OCTOBER 18, 2018

Recommended Lengths: Instagram: 15-30 seconds Twitter: 15-60 seconds LinkedIn: 15 seconds-tw0 minutes Facebook: 15 seconds-two minutes Video Pitches Are you pitching a reporter? And while it’s important to keep tweaking your video approach as social algorithms are always changing, here’s what’s working well right now.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

OCTOBER 2, 2015

Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. If you show that others endorse, support, or use your content on your landing page, this will help to add some social credibility. Testimonials.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Vidyard

DECEMBER 10, 2013

Here’s an example of the video we made with our sales guy Karl “Farley” The spoof was a huge hit with folks heading to our Dreamforce booth to meet Karl after seeing him in the video: For more tips on creating an engaging video see Jen Pepper’s post on designing your video marketing to capture attention faster.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

DECEMBER 2, 2014

every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

OCTOBER 18, 2016

Align Marketing and Sales for efficiency and stronger results. Typically your sales team knows more about your customers than anyone else in the company, and they’ll have some amazing ideas on how you can communicate value in your videos. Learn more about how to use video to get amazing business results at Viewtopia 2016.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50