sales 
Tony Zambito
OCTOBER 26, 2020
For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. Interactions : how do we redesign sales and marketing interactions with buyers?
Tony Zambito
APRIL 19, 2010
" I thought of this statement as I reviewed strategies with a group of sales and marketing executives recently. For both sales and marketing it really does amount to culture change. Here’s what is happening as I see it through the lenses of a corporation undergoing efforts to align sales and marketing.
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Tony Zambito
MAY 13, 2011
Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing. . Related articles.
Tony Zambito
JULY 24, 2011
. My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. Sales: “Look, I’ve been around a while. There have been some surprising revelations.
Tony Zambito
JUNE 1, 2011
While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers. Social Buyer Persona Listening.
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