Remove sales

Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. So what is a sales rep to do? That means cold calls.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. We have no sales people (other than myself and my partner) to take calls, qualify and close.

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Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. That usually requires an expensive, highly trained sales rep to get the deal closed. Not that there isn’t branding and awareness value in these projects. What’s your strategy?

Demand 120
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The best content marketing blends old, new, and what’s next

Sales Engine

If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Plan your story: Are you going to write a blog post, white paper or news feature article?

Planning 120
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Can you repurpose content?

Sales Engine

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

Content 120
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Can you repurpose content?

Sales Engine

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

Content 120