Paul Gillin

MAY 25, 2010

I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 18, 2013

Don’t lead with a sales pitch. Be helpful and sales will come. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Speak in the language of the community.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 17, 2010

Their celebrity is paid off handsomely for Dell: Hanson won’t provide specifics, but Dell has estimated that the Tech Center is indirectly responsible for many millions of dollars in sales each year. Those sales are generated by the affinity that the staff has developed with these key corporate customers. It doesn’t really matter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50