SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The Marketing Blender

OCTOBER 14, 2022

Resources. . Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. That being said, let’s break down which social media platforms drive the most sales and why. #1

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Buffer

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Comment on a blog post the prospect wrote. Click To Tweet.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Televerde

SEPTEMBER 28, 2020

There was a time marketing and sales were two separate entities. Sales would coordinate the actual purchasing of those products. Companies now rely on sales enablement for lead generation and sales growth. Sales enablement is gaining momentum. Content marketing is a critical piece of sales enablement.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year. The San Diego Foundation.

Resources 52

Resources Business Allocation Paid Search Agency 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Only B2B

MAY 25, 2023

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. These two essential elements help companies find eligible prospects, develop connections, and eventually close profitable agreements, laying the groundwork for long-term sales success.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

NuSpark Consulting

FEBRUARY 26, 2023

For example, if a business is running a social media campaign and a paid search campaign, but the social media campaign is generating significantly more leads and conversions, the business may decide to allocate more resources to the social media campaign and scale back the paid search campaign.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The cream of the crop when it comes to video resources (especially free ones). Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vision6

FEBRUARY 28, 2022

Starting a business is no small feat, especially when you’re juggling the balance of time, money, and resources. If so, think about using conditional content to promote your latest sale. Need to promote a new feature, service, event, special offer or sale? If your north star metric is growth, you’ve come to the right place!

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 72

Promotion Examples Urgency Marketing eCommerce 72

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

Huptech Web

MAY 4, 2023

Chatbots can help eCommerce stores to increase their customer engagement and loyalty, improve their brand image, and ultimately increase their sales and revenue. In this blog, we will delve deeper into what Chatbots are, how they work, and how they can benefit eCommerce stores and customers. How are Customers Benefited from Chatbots?

eCommerce 52

eCommerce Marketing AI Allocation Customer Satisfaction 52

Optinmonster

JULY 20, 2021

Blog testimonials/reviews. You can add them to your website, embed them in blog posts, reshare them on social media, and much more. All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products. Social media posts. Case studies. Interviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Ontraport

DECEMBER 20, 2021

Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking. Set up your Facebook Conversions API integration. You can learn how to find your Facebook pixel ID here and how to get your Facebook access token here.

API 136

API Advertising Funnels Top of Funnel Marketing Funnels 136