Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. And let’s be real – it’s refreshing not to have every post feel like a sales pitch. It’s simple.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

SendX

FEBRUARY 11, 2021

Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) You can also use these images in your email newsletter.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

seo.co

APRIL 6, 2021

More and more people are searching for something that gives them a reason to click without pushing a sale, forcing them to do something, or telling them what they want and need. Trying to fit a blog into an Instagram post won’t have much success. The big three at present for social media are Facebook, Instagram, and Twitter.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Scoop.it

NOVEMBER 25, 2019

The way we feel about newsletters here at Scoop.it Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+). Curate and manage your newsletters with ease. was never a secret.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Sale announcements. Email Newsletters. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 68

Tools Lead Scoring Lead Ranking Blogger 68

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. People won’t sign up for your newsletter unless you prompt them to do so. Help desk, accounts, sales, and other client-facing teams.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. Need some inspiration for cooking healthy meals? All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Blog this on Blogger. Email this via Gmail.

Newsletter 100

Newsletter Digg Work Management Banners 100

Marketing Insider Group

FEBRUARY 23, 2021

Empower your sales and marketing teams to share real client success stories and understand how their efforts affect positive change. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. Equip Your Sales and Marketing Teams.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales. Affiliate sales support independent publishing.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 72

Promotion Examples Urgency Marketing eCommerce 72

Contently

FEBRUARY 22, 2023

But UGC can also meet middle and bottom funnel goals such as leads and sales. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Don’t use short-form video as a sales vehicle, though.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

DECEMBER 19, 2022

Exit intent popups are an effective way to capture leads and increase sales on your website. How Do Exit Intent Popups Work to Increase Conversions and Sales? Kennedy Blue displayed a customer service survey, proving that exit popups aren’t just for boosting sales directly. Don’t worry, we’ve got you covered!

Intent 95

Intent Top of Funnel Examples Conversion 95

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5 Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Optinmonster

FEBRUARY 2, 2024

In our case, that action is signing up for your email newsletter. Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. Add a CTA to Your Bio 2.

Ad Building 81

Ad Building Paid Search Agency Social Media User-Generated Content 81

Liveintent

SEPTEMBER 23, 2020

Read on to learn how to capitalize on this uptick right now by tweaking your content to attract new readers and sales. But email newsletters, with a 53% increase in engagement rates, were a close second. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Which Drives More Sales: Email or Social Media? Gen Z likes subscribing to email newsletters as much as they love consuming social media content. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%).

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Hubspot

JANUARY 29, 2018

But if it’s your job to call prospects , you don’t have to fall into the category of “pesky sales rep.”. Ways to open a sales call. “My I read your [Twitter, Facebook] post the other day about … ”. “I Yes, this is a sales call! I read your [Twitter, Facebook] post the other day about … ”. Yes, this is a sales call!

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management Marketing Prospects 94

DAGMAR Marketing

JANUARY 5, 2022

This could be your homepage or a blog post, or any other URL you want to get information on. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Looks like: utm_term=homes+for+sale. Social Media UTM Examples: Newsletter Tracking.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97