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PowerViews with Koka Sexton: How to Leverage Social Media

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Have you written a new blog post? Then go on Facebook and let your friends and family know. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie shares insight into how you can get ahead of the competition.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

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In this blog we'll tackle #3: How to appropriately follow up on a lead. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. A visit to the prospects’ Facebook page will provide a glimpse into their personality. 3) Execution.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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In response to this challenge, he sees approaches like corporate journalism and using third party resources. ” You can connect with Trip and learn more about his marketing effectiveness and strategy work by visiting the following resources: Trip Kucera on Twitter: @TripKucera. Trip Kucera at Aberdeen Group: Profile.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Strategically, what are you trying to accomplish by being on Facebook?’—they