Tomorrow People

APRIL 27, 2021

Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. While he is somewhat active on Twitter, he also founded a vital resource for his technology community called SaaStr.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

OCTOBER 3, 2017

How many times have you seen that blog post rehashed again and again? If you simply try to recreate what already exists, your audience will tune out, you won’t make any impact and you’ll be spending resources on a fruitless enterprise. They help you differentiate and be original. And we’re not just talking about written content here.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

OCTOBER 10, 2017

For example, LinkedIn is a good place to share long-form thought leadership pieces, while Facebook is more suited to visual content like video. Even small companies without large resources can greatly improve their content output by listening to the users. RESPOND TO YOUR CUSTOMERS.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476