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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. NPS (Net Promoter Score).

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Facebook Facebook is a versatile platform that offers a wide range of opportunities for hotels to connect with their audience. Let’s dive in!

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Blogging is one of the best ways to show up for your audience consistently. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

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Marketing research: where and how should you integrate it?

Exo B2B

once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. That’s why NPS (Net Promoter Score) questionnaires are so popular. To find out more about NPS, we’ve written a blog post on the subject. Weaknesses of satisfaction surveys: typically, extremes will stand out.

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5 Ways to Build a Better Employer Brand

Zoominfo

But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. Develop a Content Strategy to Promote Your Employer Brand Content is king for recruiting.

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Becoming & Hiring a Content Writer in the Philippines

Spiralytics

For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing. They also do well when it comes to job satisfaction. They can be blog posts, articles, social media captions, website copies, etc. The variety goes on. Being a skilled wordsmith is just one side of it.