KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. There are no promotions allowed; it’s all about exchanging ideas and experiences.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels. There’s a caveat, though.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

The Marketing Blender

OCTOBER 14, 2022

Resources. . You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. 1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. 3 LinkedIn Sponsored Content.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. You can use a Facebook analytics tool to see what’s working for you.

Personalization 89

Personalization Brand Identity Branding Tips 89

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Blogging is one of the best ways to show up for your audience consistently. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Run a Paid Promotion on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

Sprout Social

JULY 21, 2022

Community blogging sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Go Beyond SEO

APRIL 23, 2024

Create informative blog posts, downloadable guides, and educational videos that address common pest control issues. Social Media Marketing Social media platforms provide a vast audience for promoting your pest control services. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Contently

OCTOBER 5, 2020

In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

seo.co

JANUARY 3, 2023

That means that local SEO is the name of the game when promoting your law firm online. Try adding unique articles or blog posts about those topics too. This is why you should publish blog posts that provide useful and informative information about your practice area. Optimize Your Website for Local Search.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. While hashtags are often seen as casual, they hold value on professional platforms like LinkedIn. Utilize LinkedIn’s suggested hashtags feature.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. A few tips to help with promotion: • Promote your premium content (i.e.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60