The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

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The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? Promote subscriptions prominently. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Share this blog!

RSS 100

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The Point

JUNE 27, 2012

Do you offer email subscriptions to your blog ? Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100