Industrial Marketing Today

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. A third of those companies posted frequently to their blogs.”

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. My take: Sharpen your listening skills.