Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

KoMarketing Associates

DECEMBER 10, 2013

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Presenters: Eve Mayer , CEO, Social Media Delivered (LinkedIn). Tuesday, Dec 10, 4:10 – 5:10pm.

Creativity 120

Creativity Marketing & Strategy Search Engine Marketing Social Media 120

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. And you need to be present at every touchpoint.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Plan to Present a Business-Focused Topic.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing. Note that Facebook is considered the least «trustable”» platform.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Outgrow

DECEMBER 6, 2022

At present, we’re supporting Facebook, Instagram, LinkedIn, and Twitter, and there is a general bucket ‘Others’. The post Outgrow Product Update Blog- October 2022 [20+ Outstanding Features] appeared first on Outgrow. Detect Microsoft Edge Under Analytics. We’ve now improved tracking for you.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Practice Proper Channel Management. Positive Reviews.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Convince & Convert

AUGUST 4, 2015

One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Our customers are logged into Facebook every day.

Communities 137

Communities Facebook Paid Search Agency Skype 137

Webbiquity

NOVEMBER 9, 2021

Presentations and Podcasts. Even more impactfully, your key executives and other company representatives should be able to articulate your UVP clearly and concisely when they have the opportunity to present to an audience or be part of a podcast. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 2% 1% Facebook 2% 1.5% It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Stevens & Tate

MARCH 31, 2024

By refining its criteria for assessing content relevance and usefulness, Google aims to ensure that users are presented with the most valuable information in responses. Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Biznology

APRIL 11, 2019

When it comes to presenting themselves in a business context, they are pretty green. Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook.

Tips 138

Tips Work Management Linkedin Domain 138

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. At present, it is a core component of many businesses’ marketing arsenals. On your LinkedIn home page, look for the “Connections” tab. Facebook, not so much.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 117

Social Media Training Course Resources 117

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. LinkedIn posts. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Blog: Blog about your webinar both before and after the event. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Anyword

DECEMBER 5, 2022

There are a lot of companies and blogs looking for experts in your field, so if you’ve got something worth saying, it’s well worth putting it out there. Start by looking at the websites of the companies you want to work with and see if they have any blog posts or other content that isn’t written by their staff.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98