Marketing Craftmanship

article thumbnail

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

article thumbnail

Do Most CEOs Lack Social Skills?

Marketing Craftmanship

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. population uses Facebook and 34% uses Twitter. In comparison, more than 50% of the U.S. No Fortune 500 CEOs are on Pinterest.

PR 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An End to B2B Social Media Madness

Marketing Craftmanship

Blog Correctly, or Don’t Have One. A company blog is the most effective way to leverage social media. If you already have a blog and you’re not meeting those goals, then shut the blog down. Forget Facebook, Twitter and Google+. Build Your LinkedIn Presence. It’s a brand liability.

article thumbnail

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.

article thumbnail

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Blogs and newsletters demand original, timely content; not canned information. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Schedule ongoing maintenance of the activity. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. THE PAYOFF.

Tactics 100
article thumbnail

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. Very few funds have Twitter accounts.

Practices 100