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The Real Truth About B2B Marketing And The Social Media Platforms You Need

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For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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Put The Phone Down – I’m Not Ready

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According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?

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WTF Does John Cleese Know About Content Marketing

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Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.