B2B Marketing Savvy

AUGUST 3, 2009

Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? If you run MS Office ‘07, the hyperlinked signature option is functional; If you’re like I was and “stuck&# w/an earlier OS version, I needed a workaround. Should be easy right?

Advertising Agencies 40

Advertising Agencies PR Public Relations RSS 40

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Fine-tune your profiles. For example, check out how Hinge has their Twitter profile set up.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

Facebook 73

Facebook Tips Business Webinar Metrics 73

Sharpspring

JUNE 3, 2021

That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for. Use the story in your site’s About sections and use a concise version in social media profiles.

Personalization 129

Personalization SEO Brand Identity Branding 129

ConvertKit

AUGUST 4, 2021

Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. Replies to the Blogging for Devs welcome email. A reminder of why the subscriber is receiving this email (optional: share a link to the download they signed up for again).

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

MARCH 29, 2018

Write Guest Posts for Other Blogs. Promote Your Website on Your Email Signature. Write Guest Posts for Other Blogs. There are a few major advantages to guest posting for a well-established blog. LinkedIn’s blogging platform lets you demonstrate your expertise within your industry. Check Out Yext. Speak at an Event.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. Even the networks themselves reward you for your follower count: Instagram, for instance, lets you place “swipe up” links into your Stories once you reach 10,000 followers. followers.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

markempa

MARCH 16, 2015

Create a polished and personally branded profile on LinkedIn. If you haven’t already, spend some time perfecting your profile to make sure it is clear what you do and what your strengths are. My friend Jill Konrath put together a great video on 4 steps to writing your linked in headline and summary. It should be compelling.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

BenchmarkONE

JANUARY 3, 2019

Though your competitors may be pulling in subscribers with their daily blog content, it doesn’t make sense for you to take the same approach if you only have a couple of blog posts. Email signatures. Define what you want to achieve, and this will help determine the best channels for obtaining email addresses. Third-party sites.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content in Your Email Signature. Pin It to Your Twitter Profile. The bar has been raised and now creating more content isn’t enough.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Outbound Engine

OCTOBER 6, 2020

Consider adding a window sign at your office or a link to your Yelp or Facebook page in your email signature. Step 2: Set Up Your Profiles and Claim Ownership. Here are a few links to help: How to Claim Ownership of Your Business on Yelp. How to Claim Ownership of Your Business on Facebook. Learn More.

First-Mover Advantage 92

First-Mover Advantage Ideal Customer Profiles Business Word of Mouth 92

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Valasys

MARCH 13, 2020

To inspire the “Follow” action, some complementary text can be added such as, “If you like reading our blogs, follow us on LinkedIn.”. The link to Company’s LinkedIn profile must be included in your email signatures: Successful marketers understand that it is extremely important to recognize the importance of linking social media in email.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Biznology

APRIL 7, 2016

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Link to Your Social Media. You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

ConvertKit

MAY 14, 2019

Your CTA can be a button that links to a sales page , a link to an affiliate product you’re promoting, or a link to one of your recent blog posts. This email from the eMyth team links to a guest blog post. Email from byRegina that links to an educational video. Use “you” to keep your writing personal.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Hubspot

JANUARY 14, 2015

LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., Job description, Skills) that drive profile traffic. Quickly I discovered that there were three “clogged paths” to my profile. more likely that the term led to Kipp’s profile than to mine.

Profiling 28

Profiling Linkedin Keywords CMO 28

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Hubspot

MARCH 3, 2016

That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. When recruiters and interviewers do research on you to see if you're a fit, you'd better believe they're going to take a good look at your social profiles. 4) Update your email signature.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Optinmonster

JUNE 11, 2021

A floating bar is one of the best ways to display your social profiles and prompt a user to follow or subscribe without disturbing their browsing experience. A floating social bar lets you display your social profiles on the top or bottom of any page of your website. We’re going to change the Facebook button to Pinterest.

Social Media 69

Social Media Display Template Rules 69

ConvertKit

MAY 14, 2019

Your CTA can be a button that links to a sales page , a link to an affiliate product you’re promoting, or a link to one of your recent blog posts. This email from the eMyth team links to a guest blog post. Email from byRegina that links to an educational video. Use “you” to keep your writing personal.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

Go beyond personalizing standard components such as first name and signatures and look into personalizing the company name or the industry. Web personalization refers to creating a dynamically personalized, highly relevant website experience for your prospects and customers based on their behavior, location, profile, and other attributes.

Account Based Marketing 48

Account Based Marketing ABM Marketing Budget Marketing Automation Services 48

Belkins

FEBRUARY 21, 2021

Create or update your Ideal Customer Profile and tailor your unique value proposition to their needs. This software is good at specifying Ideal Customer Profiles and finding leads who meet the essential criteria. Guest Blogging. Additionally, find out what your competitors offer to similar prospects to stay on the same page.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Hubspot

DECEMBER 20, 2010

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Email Signature. Blog Comment Signature.

Social Media 28

Social Media Ideal Customer Profiles Media Youtube 28

Hubspot

DECEMBER 8, 2010

Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. WiseStamp is a browser addon that lets you create an awesome Email signature that includes your social media profiles, latest blog posts, images, and a bunch of other cool things. (Not anymore!).

Social Media 28

Social Media Optimization Media Ideal Customer Profiles 28

Optinmonster

NOVEMBER 10, 2022

Link to a Campaign in Your Social Media Bio. Add an Optin Link to Your Email Signature. Here’s how Jeff Goins does it: But what if your blog’s theme lacks an author bio section? First, identify which of your blog posts bring in the most website traffic. Split Test Button Copy. Remove Distractions.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. Many businesses forget to include CTAs on their blog, preventing traffic from turning into leads.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Belkins

JULY 15, 2019

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. Find customers or relevant sources that can put your articles on their blog. Facebook and Co. ” Then you should look at your Ideal Customer Profile.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Hubspot

JANUARY 3, 2012

On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of that page. On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. A slide-in CTA that links to a case study. 4) Write blog posts about your case studies. According to Content Marketing Institute , U.K.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

MAY 18, 2016

Rethinking Our Approach To Blogging. When we first launched our blog we focused on the fairly narrow topic of sweepstakes marketing. This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Hubspot

APRIL 30, 2012

Email to Catch up With Social; Google to Catch up With Facebook. While this is an impressive number, Gmail still has a lot of catching up to do to reach Facebook’s 800 million users. In fact, not only is Gmail behind Facebook on overall user adoption, but it also seems to be behind in terms of engagement.

Email Marketing 28

Email Marketing Features Social Marketing Social Networks 28

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. signatures. and email address. A growing number of Web 2.0-savvy

Social Media 20

Social Media Web 2.0 Ning Skype 20

Hubspot

JUNE 6, 2011

What are the first steps to getting more of our members to Friend or Like us on Facebook? Start by optimizing the marketing tactics you currently use most for better Facebook engagement. For example, if you use direct mail a lot, make sure the space near your logo in those mailings has a prominent "Follow Us on Facebook" message.

Social Media 28

Social Media Promotion Co-Registration Media 28