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4 Content Promotion Strategies to Increase Engagement

Adobe Experience Cloud Blog

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content in Your Email Signature. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. .

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Why Your Company Blog is Striking Out

Adobe Experience Cloud Blog

Blogging is one of the most popular ways to connect with existing and prospective customers. So what happens if the company blog is suffering from a case of no interest? Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Make sure you have a good mix of blog content.

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5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Go beyond personalizing standard components such as first name and signatures and look into personalizing the company name or the industry. An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Answer in the comments section below!

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5 Ways to Get The Most Out of Vine In Your Content Marketing

Adobe Experience Cloud Blog

Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. We just started playing around with it here at Marketo and it really has been a fun experience trying to figure out what we can make. Vine videos are a great way to show off some signature branding.

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3 Ways to Grow Your Business With User-Generated Content

Adobe Experience Cloud Blog

One of the most well known UGC campaigns is the Starbucks White Cup Contest, which encouraged Starbucks customers to cover their signature white cups with their own design and share it on social media with the hashtag #WhiteCupContest. Take for example this Facebook ad from Peter Manning that displays a five-star review.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. To this end, create a blog and integrate it with your website. Social media doesn’t exist in a vacuum.