Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

Facebook 73

Facebook Tips Business Webinar Metrics 73

Hubspot

MARCH 29, 2018

Write Guest Posts for Other Blogs. Promote Your Website on Your Email Signature. Write Guest Posts for Other Blogs. There are a few major advantages to guest posting for a well-established blog. LinkedIn’s blogging platform lets you demonstrate your expertise within your industry. Check Out Yext. Speak at an Event.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Content Marketing Institute

JANUARY 2, 2018

People underestimate the usefulness of Twitter and Facebook native analytics. These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Click To Tweet. Rival IQ. It’s our primary social analytics tool.

Social Media 111

Social Media Communities Work Management Media 111

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging SWOT 100

Optinmonster

JULY 16, 2021

Promo emails build trust with your customers by providing them real value, whether that be a discount, free information, or otherwise. In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach. Here are the top 3: 1. Key Takeaways.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

Vision6

NOVEMBER 2, 2023

If you’ve not yet geared your marketing strategy towards some of the main social media platforms such as Facebook, Instagram, Tiktok and Twitter, you’re really missing out. Pro-tip: You can use landing pages such as link tree on Instagram to make it easy for your audience to sign-up and take full advantage of your promotion/ giveaway.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Hubspot

JUNE 20, 2018

Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too. This is called a "gated offer."

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

BenchmarkONE

JANUARY 3, 2019

Though your competitors may be pulling in subscribers with their daily blog content, it doesn’t make sense for you to take the same approach if you only have a couple of blog posts. Email signatures. Define what you want to achieve, and this will help determine the best channels for obtaining email addresses. Third-party sites.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Adobe Experience Cloud Blog

APRIL 19, 2013

Blogging is one of the most popular ways to connect with existing and prospective customers. So what happens if the company blog is suffering from a case of no interest? Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Improve Traffic and Engagement.

Paid Search Agency 48

Paid Search Agency Companies Blogger Social Networks 48

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Make sure that all your posts are directed at helping users and equipping potential clients with useful information.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Outbound Engine

OCTOBER 6, 2020

Consider adding a window sign at your office or a link to your Yelp or Facebook page in your email signature. Here are a few links to help: How to Claim Ownership of Your Business on Yelp. How to Claim Ownership of Your Business on Facebook. Get a conversation going by asking them how they found out about you.

First-Mover Advantage 92

First-Mover Advantage Ideal Customer Profiles Business Word of Mouth 92

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. Even the networks themselves reward you for your follower count: Instagram, for instance, lets you place “swipe up” links into your Stories once you reach 10,000 followers. followers.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If a visitor is browsing your website, there’s a good chance they’ll be interested in or want more information about related topics. Promote Content in Your Email Signature.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Congratulations!

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Launch Marketing

SEPTEMBER 18, 2019

But at the end of the day, content marketing is an integrated marketing approach that can link your brand to positive CRM and help nurture prospects through the sales cycle for improved conversions. Contact you for more information? It’s not easy, it’s not cheap and it’s definitely not short-term. Overlooking the call to action.

B2B Marketing 79

B2B Marketing Content Marketing Planning B2B 79

markempa

MARCH 16, 2015

My friend Jill Konrath put together a great video on 4 steps to writing your linked in headline and summary. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Reach out to former clients.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hinge Marketing

MAY 23, 2016

As the name implies you only pay when someone clicks on your link. Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal. 10) Blogging. To be honest, blogs don’t generate a lot of direct leads.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Biznology

APRIL 7, 2016

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Link to Your Social Media. Business Blog. SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ConvertKit

MAY 14, 2019

Your CTA can be a button that links to a sales page , a link to an affiliate product you’re promoting, or a link to one of your recent blog posts. This email from the eMyth team links to a guest blog post. Email from byRegina that links to an educational video.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

TrustRadius Marketing

FEBRUARY 3, 2020

Be sure to get their name, address, company, and any other information you may wish to use to generate custom recommendations. Another personal touch that can make customers feel important is signing the email with a real signature and name. Less popular were exclusive interviews and blog features. .

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

Hubspot

NOVEMBER 8, 2017

It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. And more options = less patience in waiting for information. At the end of the day, it’s still a transaction.

Top of Funnel 100

Top of Funnel Sales Management Ad Exchange Advertising Channels 100

ConvertKit

JUNE 4, 2021

Your blog readers. Online hangouts can range from certain social media platforms— – like TikTok or Twitter—to podcasts, blogging, and even private Facebook groups. Write a guest post for their blog. I also know you offer guest posts on your blog, so if you are open to sharing my book, I'd love to write a guest blog post.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Only ask for critical information (i.e. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Blog, blog, blog! Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Valasys

NOVEMBER 16, 2018

Not only that, it becomes an ideal platform to inform your customer base about your services, offerings, and topics they care about. Create a landing page that is optimized with detailed information about the topic of the webinar, date and time, participating speakers and the registration form. Email Signature. Landing Page.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Valasys

MARCH 13, 2020

The LinkedIn company page should have succinct, yet sufficient information on the business the company is into. To inspire the “Follow” action, some complementary text can be added such as, “If you like reading our blogs, follow us on LinkedIn.”. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

ConvertKit

MAY 14, 2019

Your CTA can be a button that links to a sales page , a link to an affiliate product you’re promoting, or a link to one of your recent blog posts. This email from the eMyth team links to a guest blog post. Email from byRegina that links to an educational video.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

MAY 21, 2014

I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. Not long ago, we launched a full-blown new version of the blog ( here is the post about the 8 main reasons I undertook the redesign). 1) Canva-Powered Featured Images.

Optimization 28

Optimization CTR Aggregators Blogger 28

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. First, here are the criteria I used to identify them: Content-rich blog. Book or signature product.

Ning 100

Ning Digg Buzz Blogger 100

Hubspot

MARCH 3, 2016

In a world where information about you is readily available on the web and social media, it's vital that you clean up and update your digital footprint and personal brand -- before you start sending out those applications. 4) Update your email signature. Just be sure you're not making any of these 15 common email signature mistakes.).

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

JANUARY 10, 2011

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Ranking Lead Scoring 28

SmartBug Media

OCTOBER 9, 2019

Every decision you make and every question you ask during your audit should be informed by your personas. Your personas are getting smarter and adapting to the availability of information and advancements in your market. She’ll want a little more information to solidify this decision. Perform a Buyer’s Journey Workshop.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) Blogging Stats The internet hosts over 600 million active blogs. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

JUNE 3, 2016

Customers who have good experiences with your brand are motivated to inform their peers by sharing their experiences. UGC provides relevant information without trying to sell anything. Take for example this Facebook ad from Peter Manning that displays a five-star review. Shine a Spotlight on Good Service.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48