Paul Gillin

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. monitoring all of my blogs as well as several delicious and Diigo feeds. I also have all my most important feeds organized into Google Reader. I have dlvr.it

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How Twitter Amplifies a Customer Attack

Paul Gillin

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. They include Indium Corp., There’s also a third vital term: Money.

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